Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Canadian Marketing Association

APRIL 9, 2015

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Content Standard

AUGUST 23, 2018

Unlike other, similar sites, Snapchat content has traditionally lived only within the app, making it impossible to experience Snapchat without downloading it and creating an account. Snapchat has made deep investments in innovative content strategies designed to engage users in new ways. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Watch “It’s a Tight, Tight World!”

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

chiefmartech

MARCH 13, 2019

Forget B2B and B2C: The Future of Marketing is P2P (On24). Unlocking the True Power of Big Content in Omnichannel Marketing (Sitecore). Inspiring a Data-First Culture Through Internal Activism (Tealium). B2B Account-Based Tactics at Enterprise Scale (Oracle). …plus 19 additional sessions.

P2P 69

P2P Enterprise Management DemandBase Conference 69

DotDigital

OCTOBER 11, 2021

More often than not, your customers will open that text and read its contents. In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers. SMS Marketing is also cost-effective.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Hubspot

JUNE 14, 2018

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. They can also charge BAT for access to premium content and subscriptions. Possibility vs. Reality.

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

Hubspot

MAY 2, 2017

Combining geofencing with an exclusive Snapchat filter for an event - also known as a geofilter - is a prime way to get supporter-created content online. For example, at FrontStream, we put together a geofilter for P2P Forum back in March. It's perfect if you're looking to restrict usage of a filter to only a specific region or venune.

Peer-to-peer 68

Peer-to-peer P2P Social Networks Curation 68

6sense

AUGUST 29, 2021

Create personalized content. We live in a P2P world. Gated content is dead. With significant revenue growth goals in mind, it was imperative the team not only pivot from lead- to account-based, but also put the right technology in place to achieve their goals. Inform go-to-market strategy. Arm sales development teams.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

Martech Advisor

MARCH 17, 2020

While VPN has been primarily used for watching free streaming, unblocking geo-restricted content, marketers can use this technology to enhance their marketing efforts. Since not all VPNs are designed in the same way, you must look for a reputable VPN that allows P2P traffic and provides at least standard encryption security.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. Salesforce Experience Cloud The Salesforce Experience Cloud platform has a greater focus on optimizing content to create more personalized user experiences. There are many things you can do with these tools.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The Content Marketing Institute has some useful insights on how to develop and adapt your content strategy and content marketing campaigns using consumer psychology.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

Social Media 96

Social Media Media B2B Tips 96

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. Salesforce Experience Cloud The Salesforce Experience Cloud platform has a greater focus on optimizing content to create more personalized user experiences. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. Salesforce Experience Cloud The Salesforce Experience Cloud platform has a greater focus on optimizing content to create more personalized user experiences. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. You Need a Content Strategy. 2) To Generate Leads, You Can''t Only Post Lead Gen Content. It just doesn''t work.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Hubspot

AUGUST 20, 2019

In today’s world, direct mail should only be one of many fundraising tactics you use due to the fact so much content is digital. Lastly, no matter the platform, social media makes it very easy to share content about your cause, why you're fundraising, and who's already involved to get others excited to become involved.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. That’s a 3.2% right for your organization?

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

LEADership

SEPTEMBER 15, 2015

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. Content marketing is one of the most effective ways to show your audience the value that you bring.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. Have FOMO when it comes to your local content marketing? Be a content hero: Join the league of ClearVoice newsletter subscribers! I am not a media buyer.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40