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Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence. If you are not familiar with user-generated content, the concept is fairly straightforward.

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Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence. If you are not familiar with user-generated content, the concept is fairly straightforward.

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The New Brand Investments

Ambal's Amusings

But even today, leads that come from word of mouth, referrals, and other inbound sources convert to pipeline and revenue at a much higher rate than leads from traditional demand generation sources. Sample Social Media Plan for B2B companies. 2010 Content Marketing Trends and Predictions. Recommended Resources.

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

Word of mouth marketing is being transformed: There was a day when networking at the country club, church or local chamber event could connect someone with prospects, and prospects could quickly investigate the reputation of a provider. Today, most firms understand the need to have a website, but social media remains a mystery to many.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. The book begins with a fascinating trip through the early days of the web and the foundations of social media. Later, he founded his own marketing technology consultancy.

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Confessions of a Former Ad Exec: There Are Not Enough Quality Content People

Contently

Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” The last few years have every agency pivoting to content in some way—everyone is calling themselves a content agency, or has a content arm. How much do you think that’s legit?

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? Sales to new customers jumped by 27% (More revenue!).