Content Media Plans WOM Word of Mouth 
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
Convince & Convert
APRIL 28, 2010
80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? 80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers?
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Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.
Convince & Convert
JULY 14, 2010
This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. It's the Servant of Strategy, Not the Master!
Convince & Convert
APRIL 22, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?
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