Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Engage with your social content. For example, OakBeamUK reached out to Digital Gearbox when they realized over 90% of their traffic was visiting their website without converting.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies.

PPC 53

PPC Keywords Top of Funnel Research 53

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

KoMarketing Associates

AUGUST 11, 2015

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. For example, are more consumer oriented advertising entering the space? What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

seo.co

NOVEMBER 22, 2021

No one’s searching for them or looking to create content with them. And to make your site relevant, try adding words that are searched more often by the consumers, such as “how-to” to your content. Why are many people switching from short-tail keywords to zero volume keywords? A relevant search influences 39% of the purchasers.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

ClearVoice

SEPTEMBER 12, 2022

SEO is becoming increasingly important in content creation. To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. These benchmarks aren’t just useful for content creation. What is SEO benchmarking?

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Promote Travel Experiences. Target High Purchase Intent Keywords.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

QuanticMind

OCTOBER 23, 2018

As a result, it’s now vital for marketers and businesses to start thinking about how they can optimize their PPC ad campaigns for these types of search engine queries. Google Voice Search and PPC: A Winning Combination. For example, depending on your target audience, you may aim to reach more mobile users.

PPC 40

PPC Google Ads Optimization 40

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40

PPC SEM Marketing Budget SEO 40

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

MAY 21, 2019

Take for the example the phrase marketing automation. Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Take for example Client A. Write for the Funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

seo.co

NOVEMBER 1, 2021

Cost per click indicates average estimates for what PPC advertisers are paying on a per click basis for those terms. And keywords with a lower search volume can be vital for creating compelling content. This is why we heavily advocate for targeting long-tail keywords in your SEO campaigns. Ahrefs Keywords Explorer.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

QuanticMind

NOVEMBER 20, 2019

These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Search engine advertisers who invest in the right collection of strategies can set themselves up to dominate the PPC landscape this holiday season.

PPC 40

PPC Campaigns Optimization Allocation 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. And we’re going to walk you through exactly how you can generate tangible, long-lasting results that propel your lawyer SEO for years to come. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Televerde

DECEMBER 1, 2020

SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Optimize PPC Keywords and Associated Landing Pages. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

seo.co

FEBRUARY 10, 2021

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

QuanticMind

AUGUST 22, 2018

According to Brandpoint’s State of Content Marketing for Financial Services report, reaching the right audience is the biggest challenge for financial services marketers, followed by generating traffic and keeping up with the competition: These challenges can all be addressed when you develop a targeted, comprehensive SEM strategy.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

KoMarketing Associates

JUNE 27, 2013

This can be exceptionally powerful in the B2B space where a great piece of content can be the first. Notice the example below – the listing with Google Plus locations enabled is more than twice the size of a traditional paid ad. Build keyword lists to the long tail. Image / Product Ads.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Using certain buzzwords and strategies in your website’s content, titles, meta tags, meta descriptions, and URLs, you can make it appear higher in search results. For example; Who is my target audience? Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: How to do it?

PPC 38

PPC Paid Search Agency Landing Pages Marketing Analytics Tools 38

QuanticMind

OCTOBER 19, 2018

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.

PPC 40

PPC Pricing Price Work Management 40

Brightedge

JUNE 15, 2020

Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Producing regular content that appeals to your audience, will drive repeated visitors to your site. One way to ensure your content is targeting the best keywords for your firm is by using Instant and Data Cube to conduct your keyword research.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Hubspot

NOVEMBER 6, 2019

With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. Let's review a few examples. Delta Example.

Ads 85

Ads PPC Long Tail Marketing Keywords 85

Unbounce

APRIL 10, 2019

Promote Your Content More Strategically. Some B2B companies go all out when promoting their content. They share it everywhere and send notifications about every new piece of content to every subscriber. I recommend taking a more strategic approach to distributing your content. Use Retargeting to Promote Content.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Convert

DECEMBER 16, 2020

This can be the result of various blunders, including outdated content, inefficient headlines, or text that is too difficult to read. But, one creative way of using PPC data would be to identify these shortcomings and make the necessary changes based on what’s been shown to work. Another example comes from shoe brand Birchbury.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The next step in creating content marketing personas is to identify who you serve.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Those are two great blog ideas and keywords you could target in your content.

Keywords 98

Keywords Paid Search Agency Google Ads 98

seo.co

JANUARY 14, 2024

Creating city-specific content is also critical. Insert important keywords naturally in blog and page content. You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. Lawyer-related keywords are the most expensive keywords across PPC ad platforms, but the cost varies depending on location.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. Content Catch-up. Why Is Your Startup Special?

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Duplicate content . On my own site, for example, it’s clear that “ana gotter” is the most effective keyword that I could optimize for.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Sharpspring

FEBRUARY 13, 2020

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. How does your audience use social media?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63