Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 78

Advertising Agencies Examples Paid Search Agency Lead Ranking 78

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. For its Original. Projects , and Original.

Paid Content 98

Paid Content Brand Identity Branding Top of Funnel 98

Bluetext

APRIL 8, 2020

Our clients recognize that users have come to expect this content, eager to consume and share. Today, companies are using “digital storytell” to express their value proposition. Top digital marketing agencies like to think of digital storytell like those chicken nuggets with a secret serving of vegetables inside. .

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The new generation of content marketing.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. Not exactly….

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

PureB2B

MARCH 27, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Personalize your Website or Create Microsites.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Personalize your Website or Create Microsites.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Huge’s work is, well, huge.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. It’s called interactive storytelling. And, it will give wings to your content strategy. . What is Interactive Storytelling? Because stories are sticky.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

SEPTEMBER 22, 2020

Timing is critical to effective health industry content marketing. Without appearing opportunistic, smart content marketers have developed effective ways of providing information during the COVID-19 pandemic. These trends will have an impact on the future of health industry content. Voice search is on the upswing.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

JULY 12, 2022

The need for visually appealing, engaging product marketing. Rethinking content marketing: how content marketing is different from influencer marketing. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. .

Work Management 52

Work Management Marketing Management Product Planning 52

Vidyard

SEPTEMBER 11, 2015

In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. I’m a “content creative” – a writer, photographer, and interviewer. Content marketing is a competitive publishing exercise. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

SnapApp

AUGUST 9, 2017

A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Here’s an example from super-marketer Ramit Sethi. . . Show, don’t tell,” isn’t just great advice for creative writers, it’s also great marketing advice. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Vidyard

SEPTEMBER 11, 2015

In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice I’m a “content creative” – a writer, photographer, and interviewer. Content marketing is a competitive publishing exercise.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice I’m a “content creative” – a writer, photographer, and interviewer. Content marketing is a competitive publishing exercise.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 59

Resources Planning Content Marketing Best Practices 59

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. But the more challenging the vertical, the higher the bar for creative inspiration. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Content Marketing Planning Best Practices 50

Hubspot

MARCH 18, 2018

No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. 10 Exceptional B2B Content Marketing Examples. CB Insights: Newsletter.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Planning Content Marketing Best Practices 50

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. In creative areas of work, it’s easy to feel like your work isn’t appreciated. Just look at the skills reporting the highest rate of underemployment -- many of them are creative. 7) Content Marketing Awards. 8) Creative Disruptors Awards.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. 9 Exceptional B2B Content Marketing Examples.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Imagine a campaign that delivered content across your browser, television, and Google Glass. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. We just won’t put up with selfish, blatant marketing stunts.”

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Buffer

APRIL 22, 2021

I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. My 5 favorite B2B marketing numbers. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Hubspot

JANUARY 5, 2016

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. 1) Chobani. 5) Herschel Supply Co.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Standard

FEBRUARY 18, 2015

” As you may have guessed, this is where our content marketing lesson begins: What’s a Story Without Emotion? For a long time, brands stuck to straightforward writing and storytelling: They introduced a product or service, and then plainly explained its benefit to the buyer. End of story.

Media 40

Media Microsite Content Network Marketing 40

Content Marketing Institute

DECEMBER 21, 2017

Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

Examples 97

Examples Marketing AI B2B Marketing Content Marketing 97