Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

AUGUST 1, 2023

According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Here’s what you should look for: 1.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

FEBRUARY 14, 2021

Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Let’s look at some examples.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

FEBRUARY 14, 2021

Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Let’s look at some examples.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? And the only way to achieve this is through regular and effective sales prospecting. But ‘regular, consistent outreach alone isn’t enough.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Validate Contact Information .

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

SalesIntel

MAY 26, 2023

With SalesIntel’s unlimited data plan, sales teams are no longer confined by using ZoomInfo credits. How You’re Hindered by Restrictive Credits While ZoomInfo is a popular tool for sales and marketing teams, its credit-based system for accessing data can limit your growth and be expensive.

Zoominfo 52

Zoominfo Marketing Automation Services Account Based Marketing Paid Search Agency 52

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

JULY 4, 2018

Alternative: Research prospects before you contact them. Sales reps often reach out to several prospects at once when they log into their social media accounts. To save time, you may be tempted to craft one standard outreach message and blast it out to every prospect you want to connect with.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

AUGUST 3, 2022

At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes. Our new hires bring insights about cultural differences, localized sales tactics and etiquette, and what is most important to native customers. Workflows can prompt that outreach once the proper trigger is set.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. This added intel allows you to prioritize the inbound leads that most closely match your ideal customer profile. But it’s not impossible.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

MARCH 9, 2021

Content that targets prospects further down the funnel should be gated so that they convey qualified interest by sharing their contact information. Revenue Calculator: Prospects can use this free revenue calculator to see what the business impact of adding ZoomInfo to their tech stack would be based on their internal business model.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

MARCH 4, 2018

Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Hubspot

JULY 3, 2020

Nonetheless, sourcing these contacts and documenting their Buyer Role using HubSpot or alternative system of record will allow you to track and manage information related to each contact. Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. Include personalized notes that pertain directly to the company, and the specific decision-makers you’ll be in contact with.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. What are the Rules on Cold Calling? Do Not Call List”.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

OCTOBER 22, 2021

What is Sales? Sales converts those qualified leads from your business devs into transactions. In SaaS sales, your sales team will likely be the first ones to make contact with a prospect, via email or cold calling , to initiate the sales process. If so, careful market research will be necessary.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Content that targets prospects further down the funnel should be gated so that they convey qualified interest by sharing their contact information. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 7, 2023

Try it Now What’s the Difference Between Inbound and Outbound Sales? When building a new sales strategy, it’s important to determine whether you will prioritize inbound sales or outbound sales. Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Enter, the Customer Insight Report.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. Did you know that sales representatives squander an average of 60 minutes daily due to bad data? Sales leaders use intent data to improve account prioritization.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Zoominfo

MARCH 5, 2018

The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. Combine your sales insights with your own research. Using your B2B contact database draw important conclusions about what makes a person or company a good buyer. Add your own analysis.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

The ABM Agency

APRIL 10, 2023

Recognizing Key Decision-Makers Within Target Organizations In order to make contact with the desired targets through individualized communication means such as email marketing or social media (e.g., By tailoring content to each stage of the sales funnel, marketers can maximize their impact and drive more conversions.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

NetLine

OCTOBER 30, 2023

Before we even get to that point, though, it’s taking between 25-27 touches per contact within an account just to book a meeting. It can certainly get to be quite tricky navigating such a complex buying journey, especially when each is unique and requires specific answers to one-of-a-kind questions.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. From managing a full contact database to publishing a blog, HubSpot provides sales and marketing teams with everything they need to generate leads and function as a well-oiled machine.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SalesIntel

FEBRUARY 19, 2024

This allows for more targeted and personalized outreach, increasing the likelihood of conversion. Forgetting the Follow-Up The journey doesn’t end once initial contact is established. This means salespeople need to look for ways to tap into new prospects and get them into the sales funnel. Why B2B Sales Hard?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. And be prepared to answer the tough question: “How did you get my contact information?” Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Zoominfo

AUGUST 26, 2021

What Is Sales? Sales convert those qualified leads from your business devs into transactions. In SaaS sales, your sales team will likely be the first ones to make contact with a prospect, via email or cold calling , to initiate the sales process. Hire sales representatives who have hunger and determination.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130