Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Televerde

FEBRUARY 20, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? I’m a marketer, not a technology expert! Waiting on your response! We’ve got you.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Contact(s) information. from market research). Photo credit: Wikipedia.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. Contact de-duplication, drag-and-drop editors, and easier workflow management.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Hubspot

JULY 27, 2023

Gain access to insights from the market and/or internal resources. Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. How AI Can Help One of the most powerful capabilities of AI in sales is handling time-consuming, manual tasks. The good news? Creating cold outreach messages.

Marketing AI 51

Marketing AI Lead Ranking Budget Programs Work Management 51

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy. How exciting!

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales reps see their leads ranked by recency of engagement and overall lead score. De-duplicate your leads.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Roles based on management scope: Individual Contributor.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Biznology

JUNE 6, 2012

One of my jobs in IBM entails getting agile web development teams started with what I call “outside-in marketing.” One of my jobs in IBM entails getting agile web development teams started with what I call “outside-in marketing.” No one goes looking for white papers.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Brightedge

JANUARY 4, 2023

One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. Below are key best practices to follow for international SEO implementation: Identifying which markets to target. How does international SEO work? Local keyword and content optimization.

SEO 59

SEO Domain Lead Scoring Lead Ranking 59

Martech

MAY 22, 2024

When you feed a system bad data, you get a mess on the other end. In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. Sounds great, right?

De-duplication 93

De-duplication Marketing Automation Services Lead Ranking Work Management 93

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Hubspot

DECEMBER 21, 2011

Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? Determine the validity of a lead.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. What are examples of dirty data?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Convince & Convert

APRIL 22, 2016

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Understand Your Target Market.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality. 70% 4Q21 MQLs YoY.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Lead generation. Time to plan your next marketing campaign or start prospecting into your top accounts!

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Televerde

NOVEMBER 4, 2019

It’s all-too-common to start off the month with a spring in your step, confidently predicting blue skies ahead – but by the end of the month, you’re drenched in a torrential downpour. You may have found yourself scratching your head thinking, “Our month-to-month sales are all over the place.” Nurture leads before sending them to sales.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

markempa

JULY 22, 2012

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It’s the perfect way to ensure that nothing falls through the cracks, and also help you follow up with sales leads consistently. PromoRepublic.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It’s the perfect way to ensure that nothing falls through the cracks, and also help you follow up with sales leads consistently. PromoRepublic.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

ClearVoice

AUGUST 27, 2019

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. They are rhinos that will stomp all over your content efforts. Duplicate content. Expert advice on user experience. So stop them.

De-duplication 92

De-duplication Tactics SEO PageRank 92

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management ( CRM ) may be the most common business software on the market. All-in-one tools like these are so popular some probably wonder if they’re overrated and it’s actually a good question. Customer relationship management software help teams with marketing, sales, and customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech

JANUARY 30, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the CDP decision-making process. Fragmented pieces of customer data often reside in silos in marketing, sales, purchasing, customer support and other departments.

Work Management 96

Work Management Marketing Management Organization De-duplication 96

seo.co

MAY 16, 2021

The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. Google Analytics.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Convert

MARCH 9, 2023

Then, our CEO, Dennis van der Heijden, dug into it and we saw moves indicating the rumors had feet to stand on. The furor is due to the fact that Google Optimize had such a massive “purported” market share. If you’re reading this, you’re probably one of the 5,000 affected GO users feeling lost, wondering what’s next for you.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Then, our CEO, Dennis van der Heijden, dug into it and we saw moves indicating the rumors had feet to stand on. The furor is due to the fact that Google Optimize had such a massive “purported” market share. If you’re reading this, you’re probably one of the 5,000 affected GO users feeling lost, wondering what’s next for you.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Single Grain

AUGUST 19, 2021

Imagine that you are a grocery e-commerce store owner and you want to increase your market share in major countries, including the United States, Russia, India, China, Canada, Brazil, Australia, etc. Global SEO strategies aim to provide an excellent user experience to all people visiting your site. Multilingual content marketing.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In some cases, this may be okay, but in most cases not.

SEO 40

SEO Webcast B2B De-duplication 40

seo.co

MARCH 22, 2021

Search engine ranking is prioritizing and categorizing all available options in the catalog to ensure the best options show up in a search. Search engines function on three basic actions: crawling, indexing, and ranking. Search engines function on three basic actions: crawling, indexing, and ranking. Yes and no.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. These are page-specific on-site updates, again either improving your authority and trustworthiness or ensuring your visibility to search crawlers. Everybody does. Link building. Social media. Correctional strategies.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111