Remove CAN-SPAM Remove Contact Marketing Remove De-duplication Remove Leads
article thumbnail

Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

article thumbnail

#AskTeleverde – Retro in Redondo Beach

Televerde

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. I’m a marketer, not a technology expert! We’ve got you. How exciting!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Fresh starts can force new habits for you and other users. Rearticulate which data actually informs your marketing strategy. Which can go in storage? Which data can you analyze now, and then sunset? What can get off our plates?

Marketo 66
article thumbnail

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. This can be a little intimidating. How exciting!

article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40