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41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Envy

Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. Set up double-opt for all your communications.If Draft your opt-in statement and get it approved by your legal team. is it a purchased list, or an opt-in from the website).

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What is CRM?

Spiralytics

Numerous technologies, such as PPC platforms, CMS systems, email marketing tools, and marketing automation , have made life easier for both markets and their audiences. These marketing technologies allow consumers to easily search for and reach out to companies that can help with their concerns. Operational CRM Software. Analytical.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. It’s no contest. But, it's not all conversational.

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10 things you hate about Google Analytics 4

Martech

The UI was described as “slow”, “laughable” and a few other adjectives we’re opting not to publish. The Google Team seems to work on that, because at least the landing page dimension is now present. SEO and marketing consultant Jason McDonald told us: “GA4 is a disaster. Here’s a list of the most common complaints.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Is anyone out there? Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Some good points based on what you want to get out of it — [link] [link] Jeff Doan Business blogger? Does anyone care? What kind of metrics are you watchings?

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10 Essential Tools for Effective B2B Demand Generation

Inbox Insight

Demand gen tools are designed to: Automate and streamline the process of attracting and nurturing high-quality leads Improve targeting Aid personalization Enhance data management and analytics Drive optimization Boost conversions Help you achieve your marketing ROI, all through supporting more efficient and effective process.

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The Benefits of Lead Generation Outsourcing

Single Grain

You and your team work diligently to attract and nurture leads down the sales funnel. By outsourcing lead generation services , you can produce 43% more results than if you relied on your in-house team. Once they capture a prospect’s attention, they use additional strategies such as opt-in email forms to nurture these leads.