Remove Consulting Remove Marketing Remove Pricing Remove ROAS
article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

Amazon 52
article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. When you have a strong marketing strategy in place, you can better handle generating regular leads and scaling your business.

PPC 59
article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

article thumbnail

A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

A/B testing is a randomized experiment that pits two versions of marketing assets against each other simultaneously to determine the best performer. You can A/B test your CTAs, page headings, pricing, images, messaging, web page layouts, and more on a Shopify store. Test Pricing Strategies. What is A/B Testing?

article thumbnail

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105
article thumbnail

Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. In this article, we will break down the different pricing models used in PPC marketing and explore the factors that influence PPC pricing, going beyond just keyword bidding. Not convinced?

PPC 52