Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Consulting Firm Edition. This reduction means billions of dollars in lost consulting revenue around the world.

Consulting 157

Consulting Research Work Management Marketing Management 157

Valasys

FEBRUARY 27, 2024

A Comprehensive Guide to App Development Consulting for Successful Launches Do you wonder what sets a successful mobile app launch apart from the rest? The answer often lies in the expertise and guidance of mobile app consultants. In short, mobile app consulting is important for innovative and market-ready app development.

Consulting 40

Consulting Allocation Budget Programs Marketing Management 40

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Be sure to evaluate all your marketing tactics.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 106

Social Media Consulting Media Work Management 106

Webbiquity

OCTOBER 24, 2017

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. For example, when you revamp a website, what can be expected in terms of where this plan is taking the company? Define Metrics.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 50

Consulting Budget Programs Work Management Ideal Customer Profiles 50

Hinge Marketing

JANUARY 27, 2021

Over the last year, consulting firms have fought to stay afloat in the turbulence created by a global pandemic, an election cycle and waves of social change. Consulting firms of all stripes are re-examining their businesses in an effort to adapt to today’s unexpected challenges. . Understandably, not all firms thrived in this climate.

Consulting 112

Consulting Studies Allocation Marketing Budget 112

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

NuSpark Consulting

MARCH 20, 2019

Marketing is the critical factor in raising awareness of your offering, communicating with your target audience, and promoting your products or services as a solution to their problems. Why Not Do Your Own Marketing? Unless you’re a marketing expert AND a multitasker extraordinaire, you simply can’t (and shouldn’t) do it all yourself.

Paid Search Agency 133

Paid Search Agency Paid Content Consulting Work Management 133

Hubspot

FEBRUARY 20, 2023

As self-employment rates continue to reach new heights , terms like contractor, consultant, and freelancer have become more commonplace. Here, we'll explore the role of contractors and consultants, and pinpoint the differences between the two. What is a consultant? You can think of consultants as problem solvers.

Consulting 60

Consulting Work Management Marketing Management Paid Search Agency 60

Valasys

JANUARY 23, 2024

Virtual Reality: Transforming Rhinoplasty Consultations Bringing VR into the rhinoplasty game is a major leap forward in the world of cosmetic surgery. Virtual reality allows for an interactive, immersive experience in rhinoplasty consultations and surgery planning. VR helps surgeons clearly explain procedures to patients.

Consulting 40

Consulting Customer Satisfaction Budget Programs Forecasting 40

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consulting 59

Consulting Work Management Ad Building Marketing Management 59

ClickZ

OCTOBER 23, 2020

AI in marketing implies the usage of customer data, machine learning, automation and other computational concepts to predict consumers’ actions. It helps marketers to easily segment the consumers and further breakdown data to create customized content for their audiences. As per PwC, AI will contribute up to US$15.7

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. For every $1 you spend on email marketing, you can expect an average return of $42.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Many B2B content planning tools do virtually the same thing, which makes the selection process more difficult. Content Planning Tool: Moz. If they do the same task, which one should you choose?

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Biznology

OCTOBER 6, 2017

They also assume you have a few hours a day to devote solely to marketing your business. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. DIY Option : Okay.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

The Marketing Blender

AUGUST 23, 2022

Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant. Contact Us. .

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Establish a Plan. It is difficult to create videos without a detailed plan. Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. But with ecosystem-driven marketing, you create a content solar system with its own gravitational pull.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Hubspot

JULY 20, 2020

In today’s dynamic market, many companies are faced with providing creative solutions to their customer’s problems in order to stay in business, making workplace innovation extremely important. This is why consulting exists. However, all consulting is not created equal. Enter innovation consulting.

Consulting 75

Consulting Paid Search Agency Creativity Planning 75

Hubspot

DECEMBER 12, 2019

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

Consulting 76

Consulting Enterprise Management Work Management Marketing Management 76

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? What is a Tech Consultant’s Background? .

Consulting 40

Consulting Enterprise Management Work Management Marketing Management 40

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

B2B Marketing Traction

MARCH 13, 2015

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

BenchmarkONE

MAY 22, 2019

Chances are you use marketing automation, or are planning on using marketing automation in the near future. Emailmonday’s Ultimate Marketing Automation Stats found that, on average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.

Marketing Automation Services 82

Marketing Automation Services Consulting Marketing Automation Work Management 82

nDash

AUGUST 2, 2022

Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. You must have a well-planned and executed content marketing strategy to remain competitive. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Hubspot

DECEMBER 19, 2019

You’ve just wrapped up a call with a prospective consulting client. If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Proposals aren’t paper formalities — they signify the start of an important client-consultant relationship.

Consulting 69

Consulting Template Marketing Proposals Deliverability 69

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160