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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Affiliate sales support independent publishing. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. I think the same is true for SMS. They might not.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. I sent an email complimenting my colleague, Management Consultant Terry Schmidt , on his recent eNewsletter. Create some standards for what you will publish in each newsletter issue. A list of upcoming events.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game.

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How to build a killer content team

Biznology

Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. They publish too frequently. They publish the wrong type of content. Publish on LinkedIn more often. Should we publish more–or even less? Process – create a sustainable content flow. Make it so!

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game.

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Social Subscribe – Why Facebook Likes Do Matter

Convince & Convert

As Jay’s Social Pro’s Podcast # 13 with guest Tom Webster pointed out, subscribing to an email is a linear expression of permission from a recipient to a sender. Social Subscribe – Why Facebook Likes Do Matter is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

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