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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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Transform your B2B brand: 7 strategic insights

Martech

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. Also, that enables your internal design team to stay focused on the day-to-day marketing activities that help keep the lights on. Granted, that was some unusual marketing magic. And technology buyers also buy on emotion.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list. These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram. I had a few immediate reactions to these announcements: 1.

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SnapApp Of The Week: Find Your Inner Purple Squirrel

SnapApp

Before attending the recent 'Society For Human Resource Management Conference 2014' in Orlando, the PayScale team, along with their trademark purple squirrel mascot, decided to use a personality assessment to create a buzz before the conference. Are you using interactive content marketing apps to engage your users like PayScale?

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The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy

Content Standard

Less than a century later, marketing evolved into a focal point of business. Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can. ” Sound familiar, marketers?

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Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Adobe Experience Cloud Blog

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. ” But how can large companies accomplish this level of personalization?

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.