Jifflenow

APRIL 13, 2020

How Enterprises Can Continue to Engage with Customers and Advance the Sales Pipeline. Enterprises are reeling from the impact of canceled user conferences, trade shows, summits, and the inability to engage with customers and partners as this has resulted in losses running up to billions of dollars.

Enterprise Management 82

Enterprise Management Trade Show B2B Sales Sales Cycle 82

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It changes depending on the type of product you’re selling and the market you are pursuing. ABM allows you to create and manage campaigns that specifically target a set of accounts. Sales commitment.

Account Based Marketing 107

Account Based Marketing ABM Enterprise Management Cross-Selling 107

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. .

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Jifflenow

OCTOBER 14, 2019

Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Watch and Learn Want to learn about using video in sales emails via video?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Heinz Marketing

MAY 16, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Customer experience.

Top of Funnel 93

Top of Funnel Lead Ranking Lead Scoring CMO 93

Terminus

NOVEMBER 26, 2019

By understanding how quickly accounts move through your funnel, you can more effectively forecast, make revenue projections, and optimize your sales process. There are a few ways to measure sales velocity (sometimes referred to as pipeline velocity): Total time spent from opportunity creation to close date.

Sales Management 29

Sales Management Account Based Marketing ABM Top of Funnel 29

Jifflenow

OCTOBER 14, 2019

They are the lifeblood of enterprises to grow revenue and pipeline. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. Topics covered. Introduction. Conclusion.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

InsightSquared

MAY 22, 2019

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint. Having the Right People in Place.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Conversica

OCTOBER 18, 2018

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” ” is based on a recent webinar we did on Tips for Crushing your Q4 quota, featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.

Top of Funnel 76

Top of Funnel Tips Marketing AI Trade Show 76

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Enterprise Management 45

Enterprise Management Lead Ranking Lead Scoring Work Management 45

Smashmouth Marketing

APRIL 21, 2011

Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect? I was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings. A portion of these will convert to sales activity over time.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

OutboundView

AUGUST 16, 2019

You’ll have sales leaders helping close deals. You’ll have outside salespeople prospecting or inside sales people helping close deals. Inside sales and outside sales roles have very different responsibilities. Inside sales and outside sales roles have very different responsibilities. Inside Sales.

Enterprise Management 31

Enterprise Management Lead Ranking Trade Show Work Management 31

Heinz Marketing

APRIL 16, 2018

By Matt Heinz, President of Heinz Marketing. If you miss Sales Pipeline Radio when it airs live on Thursdays (11:30am pst) below (and every Monday) you can read and/or listen in to recent episodes. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Lenny's Newsletter

AUGUST 29, 2023

Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. Everyone landed on at least three attributes to describe their ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Today, we review.

B2B Sales 200

B2B Sales Top of Funnel Enterprise Management Lead Ranking 200

Terminus

JANUARY 25, 2022

“ABM is a lever to drive pipeline and align sales and marketing toward a common goal. ABM for Pipeline and Sales & Marketing Alignment. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing Demand Generation Top of Funnel 48

SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Heinz Marketing

FEBRUARY 24, 2020

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

What’s better than making a sale? Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. Create this, and the repeatable, dependable sales will come. That’s what a sales strategy is all about.

Enterprise Management 102

Enterprise Management Efficiency Work Management Marketing Management 102

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Salesforce Marketing Cloud

FEBRUARY 6, 2024

On the surface, sales seems like a simple concept: One person buys something from another. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Zoominfo

APRIL 23, 2020

It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management. JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189