markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MAY 25, 2005

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. Word of mouth is all about our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

ClearVoice

APRIL 15, 2021

Earned media is when a member of the media discusses a product, individual or company through their preferred media. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. When seeking accounting services, that individual does not have to settle for a local accounting firm that has no expat expertise. Kotler’s crystal ball predictions were not too far off.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Comments on social media are irrelevant to the bottom line of the company. Influencer marketing is word-of-mouth advertising amplified.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

ClearVoice

JULY 21, 2020

As the founder of Breakaway Bookkeeping + Advising , a fully-remote company, Martin Moll has experienced the power of teamlancing firsthand. Here, what teamlancing might look like: A public relations executive to represent the client. Click To Tweet. You can work for yourself — but not by yourself when teamlancing.

Deliverability 100

Deliverability Digital Marketing Funnels Public Relations Word of Mouth 100

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. After people convert as your email subscribers, send regular updates about your products or services to keep them engaged. It can help raise awareness about your new product and improve your word-of-mouth marketing.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Janice King is an award-winning freelance technical copywriter for global technology companies. Learn more about her services at www.writespark.com.

Conference 120

Conference PR Public Relations Copywriting 120

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. Word-of-mouth is more powerful than ever, thanks to social media. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. That's online word of mouth. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. This social media strategy is great for companies with large, established followings or even brands looking to grow their presence. Mitch Mathern is a public relations executive at Schubert b2b.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. This social media strategy is great for companies with large, established followings or even brands looking to grow their presence. Mitch Mathern is a public relations executive at Schubert b2b.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Biznology

JULY 11, 2013

.” In fact, this is not so great of a leap for the public relations department, which is often staffed by former journalists who are already used to negotiating the line between truth and persuasion. The values that brand journalists need to hold and practice should be defined in a code of ethics.

Brand Identity 80

Brand Identity Branding Ethics Word of Mouth 80

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Tomorrow People

MARCH 7, 2012

In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. ” Changes in technology mean that PR can provide benefits for both small and large companies, whatever the industry or sector. All you need to do is carefully target public relations towards them.

PR 120

PR Inbound Marketing Effectiveness Planning 120

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: based sales qualifying service InTouch Inc., In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Schubert B2B

JANUARY 2, 2018

Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Now back to B2B, your CEO isn’t going to be posting selfies with the dog ears filter on the company Twitter account. Mitch Mathern is a public relations executive at Schubert b2b.

Social Media 67

Social Media Trends Media B2B 67

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We hear a lot about customer engagement and outreach these days.

Outreach 80

Outreach Trade Show Tips Guidelines 80

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. Your actions demonstrate your thought leadership.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist. Make your shortlist.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 4, 2007

Register here FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. Because it was first on the scene, other photo editing software created later were judged against Photoshop, which helps spread word-of-mouth recognition further.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 14, 2006

They have consolidated the best advice from top-notch professional service sales experts. They have consolidated the best advice from top-notch professional service sales experts. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 8, 2007

TypePad Featured Blogs: B2B Lead Generation Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Thanks TypePad ! 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

« One-to-one lead generation for B2B companies | Main | Website Landing Pages impact Lead Generation results » Strategize to get more referral leads This article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120