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New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal!

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. How do they integrate with Marketo?

Trending Sources

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketo

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal!

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.

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Field Report: What’s Hot in Content Marketing

Modern B2B Marketing

All of us marketers know the story by now — we live in a world of information abundance, which means our buyers hear more marketing messages than ever, and are therefore more likely to ignore marketing messages than ever. ” So how do you master your company’s tone of voice?

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How to Drive More Sales with Intent Data

Leadspace

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. The IP address is then mapped to company name. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account.

Personalizing for Alternative Audiences

Bound

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. – use Kickfire to identify visitors from known corporate IP addresses, and then upload a Custom Data Set of company names or domains that you prefer to exclude; – import lists from Marketo or Demandbase specifying individuals or companies that shouldn’t have free reign over your strongest sales collateral; or.

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

It’s a waste of your time and your company’s money. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California.

How to Plan Marketing Content Around Event Promotion

SnapApp

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And they’ll see your company name. All too often, marketers under-plan their marketing content for events.

How to Plan Marketing Content Around Event Promotion

SnapApp

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And they’ll see your company name. All too often, marketers under-plan their marketing content for events.

How You Should Budget for ABM and Mistake You Must Avoid

Engagio

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. Our friends at Demandbase also reiterate this effect: Sponsored events – before ABM, you’re running lots of events with a small budget for each.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Contently has been named one of the top 100 fastest growing private companies by Inc. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog!

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Modern B2B Marketing

Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Heuristics guide which options and information get considered and which get rejected, and they help us simplify complex decisions to their relevant core. We're more comfortable with companies we know.

Personalizing for Alternative Audiences

Bound

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. – use Kickfire to identify visitors from known corporate IP addresses, and then upload a Custom Data Set of company names or domains that you prefer to exclude; – import lists from Marketo or Demandbase specifying individuals or companies that shouldn’t have free reign over your strongest sales collateral; or.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion.

Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Modern B2B Marketing

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information.

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions. His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company.