Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integration of LiveRamp’s privacy-first, pseudonymous identifier into Demandbase’s best-in-class ad-targeting solution.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. What is technographic data? Let your AI do the work.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. More precisely, WhoToo aggregates audience data from multiple sources and makes it available for selections based on company and individual attributes.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

Data is the source of truth that informs and guides marketers’ campaign strategies. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. It also includes news and other alerts, and corporate hierarchy information so you know how accounts relate to each other.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase. The company says it can associate three times as many visitors with U.S.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Only B2B

OCTOBER 13, 2021

Your sales staff can contact out and assist them with this information. However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. Demandbase.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. This information helps you understand what target accounts are researching on the web. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

SmartBug Media

APRIL 4, 2022

but what if you could know who is looking to purchase a solution that your company happens to sell? According to ZoomInfo.com, its database has more than 106 million companies profiled. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

NOVEMBER 29, 2022

This article shows how Hexagon, a global information technology company, partnered with Demandbase to implement an account-based marketing program, engagement skyrocketed across targeted accounts. . The post A Revenue Hero’s Chronicle: How Hexagon Crushes Goals with an Account-Based Strategy appeared first on Demandbase.

DemandBase 62

DemandBase Marketing & Strategy Account Based Marketing Advertising Agencies 62

Martech

MARCH 27, 2024

While you may be aware that IT professionals will use your product, depending on the company structure, individuals with different backgrounds, experiences and decision-making power may be involved in the purchasing process. With this information, you are set up to make an informed decision.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

InsightSquared

FEBRUARY 6, 2019

The need to have this information at our fingertips could require enough spreadsheets, reports and charts to make your head spin. Overall Company Performance. Overall Company Forecast for the Month. Overall Company Revenue Closed for the Month. Company Bookings Trending Over Time (Previous 12 Months).

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

What was once a concrete second-half plan, in large part informed by the successes of previous quarters, is now a concrete second-half plan in large part informed by the ambiguity of the future. Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DemandBase

JANUARY 27, 2020

Though some accounts will not be prioritized for outreach, especially if the company is running 1:Many Account-Based Marketing. How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? So what should your sales team do with the (often overlooked) warm account leads?

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. You’re helping them be a game-changer at their company and supporting them through tough times.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

OCTOBER 1, 2021

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Demandbase Attribution illuminates the specific marketing activities that influenced journey stage movement, pipeline, and revenue at scale. Moving the Needle.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

JANUARY 24, 2024

Valentine’s Day, company holidays, and even an extra day to enjoy, thanks to 2024 being a leap year. Aaron: Companies are going to find ways to build awareness first through inbound content that’s engaging, maybe a little funny, but also educational. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

MARCH 1, 2019

Everyone says that ABM works—but as with most new endeavors within a company, there needs to be hard data to prove that. Furthermore, companies who closely align their sales and marketing departments experience a 67% growth in potentials who become clients. Do you have the information you need to educate potential clients/customers?

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Engagio

JANUARY 14, 2021

And we’re in good company. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. This information provides insight into who the best accounts are, the most effective way to reach them, and when.). Technographics (if you are a SaaS company, like us).

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Directive Agency

MAY 20, 2020

For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). You’re getting warmer. Pretty excellent, right?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Engagio

MAY 19, 2021

She’s at the forefront of innovating how companies engage and interact with their customers. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. An accurate, complete set of company and contact records is essential to ABM success.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. In order to set up a successful advertising campaign, you need more than just data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199