Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events. Let’s look at some examples of what they do well.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Heinz Marketing

MAY 2, 2022

If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You can ask questions of our guests today.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Should we even bother with YouTube? Measuring buzz is something marketers need to learn to do as community-based channels become more important. But no Customer Experience Management for Dummies.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Hubspot

OCTOBER 20, 2011

Adopting community and letting people develop on your platform. Adopting Community and Letting People Develop on Your Platform. Don't spend the time and money integrating video into your website -- be on YouTube and Vimeo. There's also Salesforce.com and Force.com. How to compete against an entrenched platform.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. Choose your sessions wisely (Tweet this) – Pick out the most important sessions to attend and leave the rest to view on YouTube later. All the breakout sessions can be watched later on YouTube.

Tips 48

Tips Consulting Marketo Work Management 48

Hubspot

MARCH 23, 2015

In addition to founding HubSpot, co-authoring two books on inbound marketing, and actively participating in the Boston area entrepreneurial community, Dharmesh founded and writes for the top-ranking startup blog OnStartups.com. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @dharmesh.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Webbiquity

MAY 23, 2017

Share your expertise: Online communities and forums. They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Talk about turning a negative into a positive!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 It’s an interesting concept, and you should check out their new whitepaper, If You Teach a Community Manager to Fish. You can do more with your social marketing than just calculate retweets and YouTube views. It’s doable.

CRM 128

CRM Top of Funnel Enterprise Management Work Management 128

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Look it up on YouTube. Why not treat you like, Oh, you're a member of our community. So - think community, not leads.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28