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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Salesforce.com. From the group introduction: Salesforce.com. Search Engine Land. Salesforce app ecosystem. Future trends. Data Science. Highly Selective. Extremely High Readership.

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

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How Can Reps Reach Decision Makers at Their Target Accounts?

Engagio

In today’s vlog, I sat down with Rob Jeppsen , CEO and Founder of XVoyant , a sales coaching technology platform embedded in Salesforce.com to help create a world-class coaching culture for any sales organization. view video in YouTube ). I asked him, “how can reps reach the decision makers at their target accounts?”

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. It’s ungated and published on YouTube and Twitter. Linda and her team are taking a different path. We’re ending our dependency on eBooks.” And no wonder. “We A Shift in Customer Behavior in Content Marketing.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. To the right is a short video our team created using Animoto to showcase our agency’s recent client work.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.