Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Trends 85

Trends Advertising Agencies Paid Search Agency Top of Funnel 85

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. We might want every video to go viral, but low performance can be equally telling. sproutsocial.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 113

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Dig deeper: TikTok is setting the ground rules for social media 3.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns.

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. What’s the buzz? Let’s fine-tune our game.

Sales Management 87

Sales Management ROI Planning Work Management 87

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Cited in Forbes as the most influential women in Social Media. Co-founder of a social media agency.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Convince & Convert

FEBRUARY 22, 2016

A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”? Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh.

Advertising Agencies 109

Advertising Agencies Viral Marketing Storytelling Business 109

Convince & Convert

JULY 2, 2015

In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix. The Hero’s Journey.

Storytelling 147

Storytelling Advertising Agencies Viral Marketing Paid Search Agency 147

Lead Forensics

JANUARY 26, 2024

Growth hackers will spend their time finding and optimizing strategies for growth that will make the company highly successful and bring it in front of the public, media, and potential investors. So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Spiralytics

NOVEMBER 14, 2023

Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. Double down on social media and video marketing Social media marketing campaigns are essential for reaching Gen Alpha. We’re a leading digital and social media marketing agency in the Philippines !

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Zoominfo

MARCH 14, 2018

Jay is a favorite in the marketing community, and today we tell you why. You’re competing against your customers’ friends and family and viral videos and cute puppies. This book isn’t about how to “do” social media. Listen for real insight from the real people doing real work in social media.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. These days, a lot of companies handle customer service via social media. The last thing you want is to go viral as a brand that is rude to their customers on social media.

Loyalty 86

Loyalty Ad Building Brand Identity Branding 86

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

MKT1

FEBRUARY 27, 2023

A team with go-to-market skillsets & storytelling ability. For example, Figma not only falls into the “free plan” category below, but also has network effects, a thriving community, and lots of integrations and creators that help drive growth. It's natural to then start a Slack group for these people.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Everyone wants to belong to a culture or community. 4 Secrets of Great Storytellers. drmckee #storytelling Click To Tweet.

Storytelling 98

Storytelling Content Viral Marketing Video Marketing 98

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Harness the Voice of the Customer and community . Why brands need a social media monitoring strategy.

Enterprise Management 98

Enterprise Management Business Peer-to-peer Work Management 98

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. A reformed news hound, Anne was previously a front page editor for Yahoo, helped launch Ozy.com’s daily news product, and has turned cookie recipes and knitting stories into viral content. John Pring.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

ClearVoice

FEBRUARY 1, 2022

These are 12 Black Creators who spark change both within their digital communities and around the world. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community. Through his writing and content on social media, he’s committed to helping others live a positive, fulfilled life on their terms.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Media Relations. Social Media Community. Community Relations.

Public Relations 76

Public Relations PR Press Conference 76

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. This is the time when brands become their own media companies, creating and distributing content to their own communities on Social. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Content Marketing Institute

SEPTEMBER 26, 2018

Then, we asked the CMI community for additional answers. Bethany Chambers , North Coast Media . It will power the future of storytelling. How can we make something go viral? I can make this go viral for you.” Going viral became a thing back in the 2000s. Some even shared their answers.

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Content Marketing Institute

AUGUST 7, 2018

Bethany Chambers , director of audience engagement, North Coast Media . Jason Schemmel , social media manager, Harper Collins Christian Publishing. Shachar Orren , chief storytelling officer, Playbuzz. How can we make something go viral? How can we make something go viral? Jay Acunzo , founder, Unthinkable Media.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Work Management 105

Content Standard

JANUARY 7, 2017

From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Everyone’s talking about live video, and many brands are trying to get in on the action.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Hubspot

AUGUST 20, 2018

This will influence the details of your marketing — your copywriting, media, graphics choices, etc. — Studies show that good news and positive content spreads faster on social media than any other type of content. Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. People feel.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Outbrain

JANUARY 1, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Every year has at least one viral meme, and 2018 was no different. This is not just an ad campaign; it’s a mini adventure movie. 2 Laurel or Yanny?

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. This video is short, sweet, and shareable on social media , email, even text message.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65