Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Top Rank Marketing

MAY 29, 2024

But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. 4: Build a community When you’re establishing your brand presence on social media, it starts by attracting an audience with great content.

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Marketing Insider Group

DECEMBER 21, 2020

Shift from lead gen to customer retention. Promotional content will get you instantly banned from Quora communities and subreddits so lean into social media’s intended purpose instead. Overwhelming focus on lead gen instead of retention has been the elephant in the room for quite some time. Embrace hybrid events.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Encircle Them - Find their communities.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Encircle Them - Find their communities.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Live Event Ads.

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

Digital B2B Marketing

FEBRUARY 4, 2012

Online advertising space is packaged as part of a lead generation program for a small premium cost. Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2009

We lost two employees who wanted more of a team community. We lost another because he and his wife were unable to be home all day in the same house. We lost some borderline employees who we may have been able to save with better coaching and training. We can even use the work-at-home goal as an incentive to ramp up to speed.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Contently

DECEMBER 10, 2020

All marketing is digital now , which means content is a staple for product adoption, lead gen, SEO, thought leadership, social media, and more. He regularly engages the marketing community in conversations about the future of marketing and its impact on business. Email has typically been our best content format.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Smashmouth Marketing

SEPTEMBER 23, 2010

Build an online community. Build that online community. Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. LinkedIn Groups. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Youtube videos.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Unbounce

OCTOBER 18, 2021

It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community. It All Starts with Community. I always knew what the main ingredients were going to be from the start: education, community, feminism, and tech,” Laura explains.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Marketing Insider Group

MAY 26, 2020

Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Just getting started collecting subscribers? Vancouver Island University. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Martech

NOVEMBER 13, 2023

.” Dig deeper: How to unlock more value from your event content Customers can find content on the internet themselves and bring it to Catch+Release to handle the licensing, or they can delve into the Catch+Release creator community to find content where licensing is already in place.

User-Generated Content 76

User-Generated Content Paid Search Agency Advertising Agencies Generation 76

Learn from the Pros

MARCH 11, 2024

Build a community for your target audience: Creating a community presents an excellent opportunity to gather first-party data, foster relationships, and provide support within the middle of the funnel. Your community should be a sales-free zone. You want visitors to land on your website so you can track this as first-party data.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Top Rank Marketing

JULY 31, 2023

A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue. Look to build a community of influencers as part of your long-term plans.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads. The technology is only an enabler - the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads. The technology is only an enabler – the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Heinz Marketing

APRIL 19, 2022

This feature allows you to host live audio sessions and talk to people in different communities. Twitter spaces allow you to choose up to 3 topics to categorize your space in, while Reddit allows you to engage in Talks within specific Reddit communities. Wrapping It Up.

Lead Generation 103

Lead Generation Webinar Metrics Sales Qualified Leads Generation 103

Oktopost

JUNE 19, 2023

Influencer marketing is invaluable for lead gen We’ve mentioned already that social media are where those focused, relevant audiences are to be found. It’s all about focusing your energy where it needs to be focused.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. According to IBM, when a lead is generated through social selling or advocacy, that lead is 7X more likely to close compared to other lead gen tactics. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

markempa

DECEMBER 30, 2013

Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. Capitalizing on email for lead gen. Leads 101— Back to basics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

JANUARY 15, 2013

Similar to buzz campaigns, at the very top of your funnel sometimes prospecting, and not lead generation, is the primary goal of your pages. Dropping a lead-gen CTA too early might scare off visitors who are interesting in performing some action with you. just not something so high-commitment as becoming a full-fledged lead.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Oktopost

SEPTEMBER 4, 2020

Facebook Groups and Communities can be a great place to find an audience for intelligent writing and commentary on your industry and its related topics. With LinkedIn Lead Generation Forms , you can create ads with a call-to-action button that auto-populates a form with the lead’s LinkedIn profile data when they click on it.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

OCTOBER 23, 2014

16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Capitalize on this, and make it easy for your employees to share your new lead gen content, too. Other Social Channels. Encourage people to download the offer right there. Internal Promotion.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

NetLine

JULY 2, 2020

The reality many B2B businesses face is that in order to support their employees and communities effectively, let alone operate, they need to be driving revenue. . It is, in fact, how we will highlight the ways in which B2B content can continue to generate leads for your business. Where Does B2B Marketing Go From Here?

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Contently

APRIL 9, 2018

” In the content marketing community, this phrase is our version of “there’s no place like home.” B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? “Content marketing is a marathon.” Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

” In the content marketing community, this phrase is our version of “there’s no place like home.” B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? “Content marketing is a marathon.” Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation? For consideration and community, in-person and online events.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation.

Statistics 78

Statistics Linkedin User-Generated Content CTR 78

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Example ) Having Google display third-party lead-gen information on your listings, driving business away from you to others. Posted by MiriamEllis. Image credit: Migaspinto. Fight the spam.

Google 78

Google SEO CAN-SPAM Communities 78

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013.

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Schubert B2B

JUNE 23, 2023

You’ll get to choose from such ad types as sponsored content , lead gen forms, text and dynamic ads, and sponsored messaging. Though you can invest a part of your budget into finding potential leads through LinkedIn Ads and the platform’s Sales Navigator, that is not necessary.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62