Smashmouth Marketing
AUGUST 6, 2021
Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead.
Smashmouth Marketing
AUGUST 28, 2019
Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name?
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markempa
JUNE 13, 2017
Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Why salespeople still cold call, send cold emails and prospect. So, why do salespeople still cold call, cold email or prospect? They network.
Zoominfo
JULY 25, 2023
B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Cold calling typically refers to reaching out to prospects before they’ve engaged with your brand at all.
Smashmouth Marketing
MAY 2, 2011
If they have a photo in their LinkedIn profile, look at it. Humanizes the typical "cold call". Looking at the photo means you have to look at their LinkedIn profile first -- scan it. We feel that it absolutely does. You may even be able to click on it and enlarge it. Science backs this up. Personalizes the conversation.
markempa
MARCH 16, 2015
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.
Smashmouth Marketing
JANUARY 25, 2011
Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead.
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