chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” So how can marketers seize this opportunity?

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed).

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Data and analytics take the guesswork out of marketing.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. To dismiss these top CMO priorities as a shallow techno-fetish is a mistake.

Allocation 92

Allocation Budget Programs Customer Surveys Gartner 92

ClickZ

JULY 27, 2020

Nearly 90% of the top performers in the CMI’s survey prioritize their audience’s informational needs over their own organization’s sales and promotional message. When buyers can’t find the information they need to support a large purchase, they tend to move on to a different vendor. Problem #2: You don’t have a content strategy.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Martech Advisor

FEBRUARY 14, 2020

The battle for eyeballs, clicks, and FOMO has shifted value from physical touchpoints to digital ones. The logical next step for organizations seriously evaluating the solution would be to objectively research CDP vendors who are most likely to enable it to deliver its business goals. Why CDP for Enterprise?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

The ABM Agency

MARCH 28, 2023

It enables marketers to accurately measure the impact of their ABM efforts by attributing value to each “touchpoint”—such as email, direct mail, display ads, etc.—in You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions. in the customer journey.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

chiefmartech

FEBRUARY 9, 2016

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Measuring customer engagement for each touchpoint (e.g., In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. multi-touch attribution).

Marketing Attribution 109

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 109

Engagio

APRIL 29, 2018

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Most CEOs don’t approach their CMO saying “do you want more budget and people to do this ABM thing?” ABM requires high-value, customized, valuable touchpoints. I think we’ve hit peak hype with ABM.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Convert

MAY 10, 2022

Theme vendors migrate their theme templates from Liquid to JSON for these features to work. Philip Pages , Founder of Post Purchase Survey (and runs a mid-7-figure ecommerce brand). The most effective Shopify themes seek to minimize the touchpoints needed for a user to achieve their on-site goals. theme are modular. Ease of Use.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

KoMarketing Associates

APRIL 15, 2020

A solid understanding of how prospects see a vendor’s business and their marketing (which can be very different than what the vendor sees) can make marketing budgets vastly more effective. The 2020 CMO Survey reported that 14.5% Which information sources do they use to make their final decision?

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Single Grain

AUGUST 18, 2023

In a survey, 94% of respondents stated that a positive experience made them purchase from the same brand again: But these positive experiences vary, depending on what the customer is looking for. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

chiefmartech

FEBRUARY 14, 2019

The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the promise of an in-depth, vendor-agnostic, BS-free program that will help you better lead marketing technology and operations at your own company. Marketing Track: Real-World, Vendor-Independent Case Studies.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41