Engagio

JANUARY 20, 2024

.” GTM Strategy – The Balancing Act Get ready to learn valuable marketing strategies from Neil Dowling, the CMO of WritePoint, who shares his expertise on navigating economic uncertainty with confidence and optimism. “Mixed media modeling is a completely different kind of attribution.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

SmartBug Media

SEPTEMBER 7, 2020

New Leads (#): Number of new leads generated by program. On the MPI Pipeline Dashboard: You can view each of the following by first-touch or multi-touch attribution. Pipeline Created ($): Dollar value of pipeline generated by each program. This is used for calculating first-touch attribution.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Litmus

FEBRUARY 2, 2021

What do you mean by business value—we generate leads, conversions, and sales? A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Engagio

MAY 14, 2019

This session went beyond the buzzwords, featuring insights from over 200 CMO interviews on how they’re moving their marketing teams to revenue centers through the use of data, omni-channel ABM, CDPs, sales & marketing alignment and more. Multi-touch attribution. Account analysis. Sales alignment. Account awareness.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

ClickZ

JUNE 21, 2023

This means they were not effective in building brand awareness or generating a return on investment. Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. These ads failed to leave a lasting impression, effectively communicate the message, or evoke an emotional response.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. How Will We Measure Success?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to.”. Make marketing accountable.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Metadata

APRIL 4, 2023

The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. “When am I getting my budget back, and how can I get the most out of it right now?” Here’s how.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . Is our B2B marketing and lead generation strategy forward-thinking and adaptive to change?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. We follow the buyer,” says Nuvolo CMO, Ben Person.

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Unbounce

JULY 5, 2023

It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Human expertise and experience are still essential in interpreting the insights generated by AI analytics and making decisions that prioritize the well-being and privacy of customers. Without Wadsworth, we’d all still be wondering whodunit? (“It

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation. Marketo and Ascend2’s Marketing Automation Strategy Survey. Email marketing. Digital marketing.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Outgrow

OCTOBER 18, 2022

About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. And for this month we’re going to interview Eric Quanstrom, who is the CMO at Cience, which is a company that helps others grow primarily through lead generation. Saksham Sharda.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Adobe Experience Cloud Blog

MARCH 16, 2015

This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Alan Gellman: CMO of Esurance.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. trillion by the year 2020.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Vidyard

DECEMBER 18, 2014

Michael Gerard, CMO of Curata and Joe Gelata, our own Director of Demand Gen discussed the measurement of content initiatives in last week’s webinar: “Measuring the Impact of Content Marketing on Your Pipeline” (full version at the end of this post). Which asset was a lead’s first touch? The good news?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

LEADership

SEPTEMBER 10, 2013

It’s free”, “We need huge numbers”, “We need a multi-channel presence”, all of these and other confused C-Suite perceptions about the role and purpose of social media make it increasingly difficult for social to be adopted as a must-have. The fact is, social is now an integral part of lead generation and marketing programs.

Social Media 40

Social Media Budget Programs Buy Media 40

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Overall budgets have risen to 11.8%

Multi-Touch Attribution 152

Multi-Touch Attribution Work Management Paid Search Agency CMO 152

SmartBug Media

JANUARY 23, 2020

HubSpot’s CMO Kipp Bodnar recently authored a post titled “ Marketers Deserve Enterprise Software That Doesn’t Suck ”—and frankly, we agree with the title (and sentiment). Easily report on the performance of all your campaigns with multi-touch revenue attribution. Manage who sends emails and how often they’re sent. Partitioning.

Enterprise Management 16

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 16

Velocity Partners

FEBRUARY 13, 2024

Sugar-rush or dopamine leads : Teams are set up to measure campaign touches, calling them leads and failing to link those into long-term demand gen outcomes. Leads’ come from a series of unconnected campaigns and are generally rejected by sales teams. They hate the leads you generate. Organic performance is in the toilet.

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107

Martech

MARCH 22, 2022

Brenner touches on that topic in his blog post “ How to Solve the Challenge of Marketing ROI.” The most basic measure is what Brenner calls “simple ROI”: Measure the revenue generated from marketing activities, minus the investment made to generate that revenue, and divide by the investment. “[W]hat’s Tactics and strategy.

Planning 117

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 117

Contently

MARCH 23, 2021

While everyone wants to attribute content directly to revenue, it’s silly to attempt that before you gauge how effectively you built an audience or generated leads. The walk stage is strategic to lead generation. The run stage is strategic to revenue generation. Walk: Strategic to Lead Generation. Leads Generated.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. He shares insights applicable in any industry and also touches on building culture within marketing. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

LEADership

AUGUST 26, 2014

…states Judith Sim, CMO of Oracle Corp. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. In her role as CMO, Sim reminds her team that “you cannot neglect the human element”. in no uncertain terms.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

Metadata

NOVEMBER 7, 2023

Attribution is one part art and one part science, and the opinions on how to do it are varied, thanks mainly to the many attribution models available: First touch or click: All credit goes to the first touchpoint (the one that acquired the prospect). Multi-touch: All of the touchpoints receive fractional credit.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Ideal Customer Profiles B2B Marketing 52

SmartBug Media

FEBRUARY 2, 2024

It is not only a strategy for brand recognition but also a means of generating high-quality leads. This solution is perfect for companies aiming to stand out in their industry and generate revenue through social media. But above all, personal branding is another revenue generation tool, supporting your pipeline with qualified leads.

Work Management 59

Work Management Marketing Management Social Media Service 59

Terminus

APRIL 23, 2019

The TOPO Summit, put on annually by the eponymous sales and marketing advisory firm, gathers the most forward-thinking sales and marketing practitioners to talk best practices and brass tacks on state-of-the-art revenue generation strategies. Traditional inbound and digital demand generation tactics focus on leads and MQLs.

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Full Circle Insights

FEBRUARY 28, 2021

With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

The ABM Agency

MARCH 28, 2023

Multi touch attribution is another key element of an effective ABM program; it tracks interactions between different channels over time so you know which ones are most effective at driving conversions from leads into customers. Utilizing data-driven insights to inform marketing strategies is key for achieving success in 1:1 marketing.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52