Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research
Modern B2B Marketing
FEBRUARY 3, 2011
by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing.