Sprout Social

OCTOBER 9, 2023

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

Marketing AI 112

Marketing AI Examples Lead Scoring Lead Ranking 112

Marketing Insider Group

JULY 14, 2020

So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Content4Demand

JUNE 2, 2021

After all, what’s better way to point to your company’s actionable results than partnering with an influential industry peer who can strengthen your claims? The way it’s shaping up is you don’t just ask your CEO and CMO to start tweeting a lot,” said Odden. “The Not Just Another Tweet.

B2B Marketing 52

B2B Marketing Planning B2B Peer-to-peer 52

ClickZ

DECEMBER 3, 2019

In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data–not crystalline–to gaze forward at where our business is going. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

6sense

OCTOBER 26, 2021

A few years ago at an Empowered CMO retreat, things were looking a little grim for CMOs. We’re gaining respect from our CEOs, boards, and peers through the value, insights, and strategy we bring to important decisions. In some companies, the position was being deprioritized and moved under sales. How’s it going?

Work Management 62

Work Management Forecasting Ideal Customer Profiles Differentiation 62

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

LeanData

JULY 13, 2020

Join award-winning CX strategy expert and author Christine Crandell to learn how to use key customer micro-moments and journey maps to keep your Revenue Operations model at peak performance and create a truly differentiated customer experience. Are you ready to ROCK your revenue strategy? Get inspired by B2B industry thought leaders.

Peer-to-peer 52

Peer-to-peer Demand Generation Agencies Buzz B2B Sales 52

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech Advisor

JANUARY 28, 2020

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. . Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. Here are five practices to help you safeguard customer data and build customer trust and loyalty.

Privacy 99

Privacy Loyalty Work Management CPO 99

Mereo

APRIL 7, 2022

At Mereo, we excel at not only crafting differentiated value propositions that work — but also helping leadership train and enable their sales teams to apply this essential tool across all the value conversations of a buying journey. THE MEREO DIFFERENTIATED VALUE PROPOSITION FORMULA. Yet, not all value propositions are created equal.

Peer-to-peer 36

Peer-to-peer Planning Paid Search Agency Differentiation 36

BuzzSumo

JUNE 30, 2019

This is a big part of what helps a brand differentiate itself from competition, and what helps to fill the gap between the products companies make and the emotional experience a brand idea can convey,” Google’s Brand Strategy Director says in an article for Wharton. The same information, suppliers and skills are available to all companies.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Adobe Experience Cloud Blog

APRIL 25, 2017

CMO’s Prepare for the Future. . — Fred Hagerman (@FredHagerman) April 24, 2017. Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. Technology has the world around us. . Tamara McCleary (@TamaraMcCleary) April 24, 2017. We work for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Heinz Marketing

SEPTEMBER 7, 2020

This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 105

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Do not waste your dollars sticking to the status quo. Business and markets are always changing — and we have all experienced a historical economic shift.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021. When: August 3-5, 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Adobe Experience Cloud Blog

DECEMBER 2, 2015

Winning an award enables you to share your stories with peers and others, and get you and your company recognition you deserve. That’s because metrics are a clear differentiator. No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. And that can be you.

Peer-to-peer 48

Peer-to-peer Lead Scoring Lead Ranking Thought Leadership 48

6sense

JANUARY 12, 2016

To close out the year, we made one last addition to our family with the appointment of Brocade CMO Christine Heckart , who joined the board of directors in December. To close out the year, we made one last addition to our family with the appointment of Brocade CMO Christine Heckart , who joined the board of directors in December.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Capstone Insights

OCTOBER 4, 2017

Also, how many forms, emails, and programs are being created and used by peer companies (e.g. That really intrigues me. That being said, I don’t get it. What am I missing? Why haven’t marketing automation vendors created insight from the wealth of data they have access to? same size, average sale price, and industry). size, industry, etc.)

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Aberdeen

MARCH 7, 2018

Comparing strategy notes and even job function notes is something a one-person content marketing department can’t do at work, but certainly can do in a room of over two hundred peers. Read: B2B and B2C Email Marketing: Insights for Success in the Inbox and Beyond. What is a content professional ? Identifying user needs and wants.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Capstone Insights

OCTOBER 4, 2017

Also, how many forms, emails, and programs are being created and used by peer companies (e.g. That really intrigues me. That being said, I don’t get it. What am I missing? Why haven’t marketing automation vendors created insight from the wealth of data they have access to? same size, average sale price, and industry). size, industry, etc.)

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Heinz Marketing

JUNE 18, 2018

We were thrilled this last time to be able to talk to Patrick Morrissey , CMO at Altify. Very excited to have with us, Patrick Morrissey is the CMO of Altify. Matt: Speaking today to Patrick Morrissey, he’s CMO at Altify. Matt: Speaking today to Patrick Morrissey, he’s CMO at Altify. Go Cyclones.

Sales Management 45

Sales Management Top of Funnel Work Management Marketing Management 45

Heinz Marketing

FEBRUARY 26, 2018

By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. A few past guests: Craig Rosenberg , Mike Weinberg , Jim Keenan ; Joanne Black ; Aaron Ross Meagen Eisenberg , and Trish Bertuzzi. Jocelyn: Curling.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

The ROI Guy

FEBRUARY 8, 2016

In fact, 83% of CMOs believe that social sharing is the primary benefit of social media marketing (The Content Code). Research from Demand Metric indicates that interactive content is 2x greater than passive content at converting prospects, 32% better at educating buyes and 60% superior in creating differentiation.

Peer-to-peer 40

Peer-to-peer Content Marketing Paid Search Agency Content 40

SnapApp

FEBRUARY 28, 2018

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.”. . Forbes reports that sales reps who are active on social media outsell their peers by 78%. Marketers today do more than just shape campaigns and figure out how to market products and brands. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Vidyard

NOVEMBER 13, 2019

Watch the Winners Announcement. See the winners announced in real time in this live recording. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1. Video Marketing: The B2B Storyteller 2. . How far will it go? Do they end up Skyping with alien lifeforms?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Heinz Marketing

MARCH 11, 2019

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. By Matt Heinz , President of Heinz Marketing. You can even ask Alexa!

Marketing Automation Services 113

Marketing Automation Services Work Management Marketing Management Peer-to-peer 113

Vidyard

NOVEMBER 13, 2019

And what can the rest of us learn from these award-winning video-in-business strategies? Watch the Winners Announcement Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1. Video Marketing: The B2B Storyteller 2. How far will it go? Watch to find out.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vision Edge Marketing

JUNE 7, 2022

In 2018, a CMO survey , found that only 30% of B2B marketers rely on analytics to make data-driven decisions. Since 2001, we’ve been conducting research to learn what differentiates BIC Marketing organizations within the content of proving Marketing’s value. In the world of data, more is not necessarily better.

Lead Ranking 182

Lead Ranking Analytics Lead Scoring Demand Generation Agencies 182

Vidyard

NOVEMBER 13, 2019

And what can the rest of us learn from these award-winning video-in-business strategies? Watch the Winners Announcement. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1. Video Marketing: The B2B Storyteller 2. . How far will it go? Watch to find out.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Salesforce Marketing Cloud

JANUARY 23, 2023

Businesses face pressure to grow and evolve rapidly to stay competitive. But growth can be difficult, and even the most intrepid among us sometimes need an extra dose of inspiration. We’ve rounded up 39 quotes about business growth — and advice for success — to inspire you and spark new ideas. Have a favorite quote that we missed?

Marketing AI 98

Marketing AI Peer-to-peer Business Tips 98

Metadata

AUGUST 3, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before. And giving you new, actionable tactics to implement today. And in the attention economy, content isn’t just king. That’s cohesion.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Heinz Marketing

MARCH 5, 2018

For this episode we are honored to have Joe Hyland , CMO at ON24. Confessions of a CMO: The Secrets and Successes Behind B2B’s Revenue Leaders. More about our guest: As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. By Matt Heinz, President of Heinz Marketing.

Peer-to-peer 58

Peer-to-peer Webinar Metrics CMO B2B Sales 58

Zoominfo

APRIL 23, 2020

But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data Quality and Management. JUST KIDDING. The horrors of bad lead lists are endless.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189