Moz

MAY 6, 2019

Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MARCH 21, 2018

You pick a few keywords, and voilà! SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Your page is optimized for SEO, right?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

MAY 1, 2015

The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking. Look in Your Analytics and Keyword Tools. The other place to look for ideas is the Google Keyword Tool. Start by Going Long. Make "Boring" Content Interesting.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

NOVEMBER 29, 2016

As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish. An increased number of long-tail keyword variations that are regularly searched within a topic. But as it turns out, that's not the end of the world. The result?

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Single Grain

JANUARY 16, 2023

Keyword Stats. The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% Around 23% of users click on Google’s autocomplete suggestions, indicating that you should always analyze the auto-complete search terms to find the best keywords for your website. Keyword Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. 1) Conducting Keyword Research. Buyer-intent keywords. The keywords that convert for your business. Related keywords.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Hubspot

JANUARY 13, 2014

Your business blog should be built from a foundation of topics and keywords that you''ve discovered are important to your audience, and that help solve the challenges that your readers face. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Editorial Calendar.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Create content based on YouTube keywords. Type keywords into the YouTube search bar and use the recommended results as inspiration. In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Create content based on YouTube keywords. Type keywords into the YouTube search bar and use the recommended results as inspiration. Learn From the Pros In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28