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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

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[ON-DEMAND WEBINAR] How Brands are Using 1st & 3rd Party Data to Boost Success

Porch Group Media

Data has become one of the most valuable marketing resources. With the right data at hand, marketers can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers to drive conversions. Do you have the right combination of data to achieve your marketing objectives?

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Transformative Data Intelligence: Strengthening Business Reporting to Drive Performance

Aberdeen

Without trust in their data and analytical processes, organizations spend more time debating the definitions of various terms and metrics rather than using them to make data-driven decisions. This discord can lead to diametrically opposed opinions — triggering indecision and inaction. Register HERE to secure your spot!

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2020 Modern Marketer’s Success Kit to Purchase Intent Marketing

Porch Group Media

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics.

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Marketo’s Top Features, According to the Experts

SmartBug Media

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. From Chelsea Kiko , Marketing Operations Manager at McGraw-Hill: The biggest functionality win I get from Marketo is the cloning capability. Streamline complex campaigns?

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What is a Membership Website? (7 Examples of Successful Membership Websites)

Optinmonster

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.