BenchmarkONE

APRIL 2, 2019

According to Inside Sales, 73% of sales and marketing professionals list webinars as one of the most effective tools for generating high-quality leads. So, what’s the best way to ensure that those prospects don’t end up in post-webinar limbo? Assess readiness through polls. Give the following tips a try.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Top of Funnel 76

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Litmus

JULY 8, 2021

That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Act-On

MAY 21, 2024

Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email. We recently spoke with our internal customer marketing expert, Jennifer Blanco. Learn More What is a welcome email? Not sure where to start?

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Litmus

JANUARY 21, 2022

As in, build-emails-in-half-the-amount-of-time time saved. In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get started with modular building. Didn’t make the live webinar?

Webinar Metrics 82

Webinar Metrics Ad Building Template Paid Search Agency 82

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page?

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Porch Group Media

JANUARY 13, 2021

Marketers today have massive amounts of data on who their customers are, but do they have data on what their customers are about to purchase? Intent-based marketing holds the key to targeting consumers when they are actively seeking the products and services you sell. Click here to learn more.

Webinar Metrics 52

Webinar Metrics Intent Demand First-Mover Advantage 52

6sense

NOVEMBER 11, 2021

We’re really glad we recorded that webinar because it’s brimming with great stuff. We’ve already shared a few brilliant moments from the webinar in Part 1 of this blog series. In these transcribed excerpts from the webinar, Deepak provides a deep-dive into how Slintel taps into this invaluable — and often overlooked —information.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 281

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 281

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Why use a landing page to promote your webinar?

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy. What resources do you currently have to support expansion?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SnapApp

NOVEMBER 2, 2018

Last week, SnapApp held a webinar with Hileman Group , a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’ success, to discuss ways to solve buyer’s journey pitfalls with interactive content. These include: Know your audience.

Webinar Metrics 48

Webinar Metrics Top of Funnel Digital Marketing Funnels Lead Scoring 48

ClearVoice

NOVEMBER 19, 2018

Did you know that 61% of marketers are using webinars to generate leads or revenue for their business? And yet, marketers continue to voice concerns about low webinar attendance rates. For marketing related webinars, the rate of registrants that actually attend the event hovers around 4 2%.

Webinar Metrics 58

Webinar Metrics Broadcasting Marketing AI Click Rate 58

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today.

Lead Generation 101

Lead Generation Webinar Metrics Sales Qualified Leads Generation 101

Porch Group Media

APRIL 29, 2021

Data has become one of the most valuable marketing resources. With the right data at hand, marketers can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers to drive conversions. Do you have the right combination of data to achieve your marketing objectives?

Webinar Metrics 52

Webinar Metrics Demand Brand Identity Branding 52

LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. How Trigger-based Email Campaigns Work.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Porch Group Media

JULY 21, 2020

In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences. Types of demographic, behavioral, trigger and lifestyle data successful marketers are using today. • In fact, 86% of consumers are willing to pay more for a great customer experience.

Webinar Metrics 52

Webinar Metrics Demand Ad Building Trigger Marketing 52

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Emails Sent. Image credit: Nathan Dumlao on Unsplash.

Lead Scoring 294

Lead Scoring Lead Ranking ROI Enterprise Management 294

Convince & Convert

OCTOBER 19, 2015

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need. Let’s talk about how you can build a content strategy that brings this type of psychological engagement to your blog.

Trigger Marketing 152

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 152

Martech

APRIL 20, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. Click here to view more MarTech webinars. Register and attend “How To Power Next Best Action with First-Party Customer Data,” presented by Snowplow.

Best Practices 102

Best Practices Touchpoints Trigger Marketing Webinar Metrics 102

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Our Services. See Our Work. Who We Are. Contact Us. Lead Magnet Request.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Then, trigger a tailored OptinMonster popup that aligns with their interests. In both cases… We have a solution.

Automation 88

Automation Marketing Websites Work Management Conversion 88

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. By GreenRope & Postalytics.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40