3 Tips for Efficient Wait Steps in Marketo
SmartBug Media
APRIL 28, 2020
In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. You can also move people into different campaigns based on whether or not something happened—like a lead score change or sales touchpoint.
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