Winning Back Inactive Subscribers


Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Email frequency is too high.

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Tips For Sending B2B Emails During a Crisis


So, when building your outreach, you should be extra careful about how and why you reach out to them. Churn rate is the issue every B2B sales agency is currently dealing with — and we’re not an exception. How do you get out of this without totally destroying your B2B connections? Cold outreach has always been about sending emails to the people who don’t know about you yet. Let your prospects know that they can opt-out.

Your Complete Guide to Measuring Email Marketing Success


To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance. Bounce Rate. Delivery Rate.

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