Online Marketing Institute

AUGUST 17, 2018

So it turned to influencers to spread word of mouth in the market and did achieve its goal. Leesa Leesa is an online store that sells mattresses and bedding accessories. The brand was struggling to gain sales since it has no brick & mortar store. Then, it simply asked them to write unbiased reviews of its products.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Contently

FEBRUARY 8, 2022

Tesla’s full marketing strategy is essentially word-of-mouth. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 217

Storytelling Branding Brand Identity Word of Mouth 217

Content Standard

OCTOBER 1, 2015

Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing. Harnessing Social Word of Mouth.

Word of Mouth 40

Word of Mouth Case Studies Content Social Media 40

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Martech

FEBRUARY 22, 2024

Share educational content, case studies, success stories, industry insights and solutions to pain points or problems. Create referral programs and word-of-mouth campaigns Encourage satisfied customers within the niche to refer others with exclusive offers or discount codes.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Tactics 108

Heinz Marketing

JUNE 20, 2023

This may include blog posts, whitepapers, case studies, webinars, etc. Consider designing and implementing customer advocacy programs that incentivize and reward satisfied customers for testimonials and case studies. This amplifies positive word-of-mouth and strengthens your brand’s reputation.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Smashmouth Marketing

OCTOBER 1, 2021

Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. Gone are the days when SEO was important just for the SERP.

Social Media 159

Social Media SEO Cost Per Click Media 159

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. There’s a lot to be said on this topic and Dina did a great job of sharing her insights. Ensure every employee lives the customer experience.

Rules 122

Rules B2B Marketing Work Management Customer Satisfaction 122

Zoominfo

JUNE 4, 2019

Case studies, reviews and testimonials are an extremely effective trust-building tool. 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family. 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Influitive

OCTOBER 11, 2015

Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities. Word of mouth, blogs, social media, user reviews and other online content are all heavy influencers at this stage.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Convince & Convert

MAY 27, 2014

What I am suggesting is that Hollywood Branded provides us with a valuable takeaway with this case study: Reaching out to the RIGHT people at the RIGHT time. Also, if you have a creative outreach marketing case study you want to share, email me and let’s collaborate!

Word of Mouth 148

Word of Mouth Case Studies Case Study Outreach 148

Convince & Convert

JULY 1, 2014

They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. These are the word of mouth recommendations that are sincere and authentic. Do you have an awesome outreach marketing case study to share? What they did have, though, were happy customers.

Budget Programs 165

Budget Programs Word of Mouth Case Study Case Studies 165

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

Blogger 155

Blogger Word of Mouth Case Study Case Studies 155

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Use Storytelling in Your Marketing.

Top of Funnel 318

Top of Funnel Work Management Marketing Management Content Marketing 318

Trade Press Services

JANUARY 29, 2024

This is where written and video testimonials , third-party reviews and case studies come into play. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever. Easy access to digital channels has flipped the concept of corporate dialogue on its head.

Work Management 97

Work Management Brand Identity Branding Peer-to-peer 97

Oktopost

MARCH 4, 2024

Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Case studies offer this outsider perspective on your product and help boost your credibility.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. What is Customer Success Marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. But most of the time, they'll browse around, reading testimonials, case studies, and service pages before they click to have a consultation with your sales team.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Convince & Convert

MAY 28, 2014

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. After all, word of mouth from a satisfied customer is the best form of promotion. This is especially true in a world of user-generated content.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Scoop.it

MARCH 2, 2023

That’s how reviews and testimonials work—they’re the word of mouth of digital media. Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family ( source ).

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

SalesGrape

SEPTEMBER 14, 2023

Satisfied customers often result in positive word-of-mouth referrals which further fuel lead generation efforts. A case study of a SaaS company demonstrates how creating an ICP can significantly improve lead generation results when implemented effectively. This enables you to optimize future campaigns for better results.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Up to 50% of healthcare consumers reported that word-of-mouth was a top factor.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Stevens & Tate

JANUARY 18, 2021

Customer case studies. A great way to market your business is through word-of-mouth from satisfied customers or business associates. A case study video could convince your undecided leads that your business is the right fit for them. Read about Integrating Story Branding With Your B2B Marketing Strategy].

Video Marketing 59

Video Marketing Marketing Websites B2B Word of Mouth 59

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Powerful word-of-mouth marketing costs very little in terms of pure advertising, and will go a lot further than your own corporate message.

Peer-to-peer 89

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 89

LeadSquared

AUGUST 12, 2019

Create Case Studies. Case studies are digital gold for many companies. A good case study can persuade your audience to take a specific action or, at the very least, feel a certain way. Learn how to write an effective case study and use its benefits to your advantage.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech

OCTOBER 5, 2022

” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. Social proof is perhaps the most common example, given the impact of word-of-mouth influence. Successful marketing ‘lights up’ customers’ brains.

Intent Data 97

Intent Data Marketing Management Word of Mouth Customer Satisfaction 97

SmartBug Media

APRIL 8, 2022

Online reviews are the new word of mouth in a post-pandemic world. Once you gather a few stellar reviews, be sure to engage with the reviewers and ask if you can interview them for a customer success story or case study. If not, the leads you do attract will click off your site and move to the next option.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Marketing Qualified Leads Leads 98

Heinz Marketing

JANUARY 7, 2022

Rather, the goal is for customers to be the ones getting the word out about your product. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Tapping into a large base of potential users through word-of-mouth and media attention is critical to gaining leads before a competitor.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112