Case Study Marketing Mix Webinar Metrics White Paper 
Trade Press Services
MARCH 4, 2024
The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. Examples include email newsletters, webinars, and social media posts.
KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
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markempa
DECEMBER 19, 2016
Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Not so with video.
accelerate agency
APRIL 12, 2023
Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Make sure you tailor your pricing model to your target market.
EMagine B2B Blog
FEBRUARY 27, 2018
Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I get the importance of Brand.
EMagine B2B Blog
FEBRUARY 27, 2018
Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I get the importance of Brand.
Marketing Insider Group
JUNE 30, 2020
Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). White Papers.
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