Moz

JUNE 23, 2020

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready??

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Win the E-E-A-T game, and you win in the search engine results pages (SERPs).

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. How to Get Ranked and Read With a Topic Cluster Model.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Single Grain

FEBRUARY 15, 2022

For the full updating guidelines (which aren't all necessary for a content refresh) we use at Single Grain, check out Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. Step 4: Embed a YouTube Video Where Appropriate . 12% increase in CTR. For example, we used a video called ??

Traffic 98

Traffic Organization CTR Cold Calling 98

Marketing Insider Group

FEBRUARY 2, 2021

Case studies. On average, moving up just one place on the SERPs will increase your click-through rate (CTR) by over 30%. Organic CTR. Use platforms like Vimeo and YouTube – where you can optimize your videos. Here are some types of content you can choose from to fill up your content calendar: Blog posts.

Paid Content 269

Paid Content Marketing Budget Paid Search Agency Advertising Channels 269

Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

seo.co

OCTOBER 31, 2020

And if there’s a sure-fire way to get clicks, it’s to rise the SERP (search engine results page) rankings. Consider the following findings from a technical study that analyzed click-through rate (CTR) data across 874k pages and 5.1 The number two, three, and four organic search results receive CTRs of 24.7 percent, 18.7

Small Business Marketing 132

Small Business Marketing Paid Search Agency Advertising Agencies Paid Content 132

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. (Overthink Group). Marketingsherpa ).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions).

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Moz

MAY 21, 2020

Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. And now, what about YouTube, voice search, and even TikTok? Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve. CTR-you-ready?? That's a different story.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Single Grain

MARCH 4, 2022

Reviews and Case Studies. Client case studies are also a great source to check any agency's expertise. You should read a potential marketing agency's relevant case studies related to your industry to understand how they helped brands achieve phenomenal growth. Industry Experience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

AUGUST 23, 2023

Are you struggling to rank higher on search engines and improve your click-through rates (CTR)? Get this right, and it leads to higher rankings, improved CTRs, and a better user experience. The secret to SEO success lies in understanding search intent optimization. When content satisfies search intent (i.e.

CTR 52

CTR Intent Optimization Click Rate 52

Single Grain

JULY 20, 2023

In one case study, a Polish water treatment engineering business attracted 100 calls per month with a click-to-call button , achieving 80% conversions. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. Finding the right digital marketing agency isn’t easy.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Optinmonster

JANUARY 22, 2024

Here’s how to effectively add keyword suggestions: Analyze Search Engine Autocomplete : Use the autocomplete feature in search engines like Google, Bing, or YouTube. This could include surveys, interviews, data analysis, case studies, or experimental research.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

FEBRUARY 12, 2024

The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. 500 hours of video are uploaded every minute on YouTube. Clarity: The Foundation of Effective Headlines Confusing headlines in the SERPs will be skipped over. million blog posts are published every day.

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. The average CTR for banners is 0.01 Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. The average CTR for banners is 0.01 Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. What does the SERP look like now. Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Outgrow

MARCH 4, 2021

With every single update algorithm update Google rolls out, it is becoming difficult to rank on SERP. Let’s take a look at this case study : Get Paid for Your Pad (GPYP) helps property owners maximize their returns as expert AirBnB hosts. Here’s a case study on how an interactive assessment helped Inventrom generate 61k+ leads.

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Single Grain

AUGUST 5, 2021

Embedded videos from YouTube can also work well. 3) Optimize Your Title Tags for CTR. But the funny thing is: it doesn’t really matter if Google uses CTR or not. In fact, boosting your site’s CTR is one of the fastest ways to get more organic traffic to your site. Which is exactly what Google wants to see.

Tactics 137

Tactics SEO CTR Lead Scoring 137

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. Apart from your main keyword, SEMrush also provides various “related-keywords”.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94