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5 Case Studies: Using Interactive Content in Social Media

SnapApp

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. Alabama Outdoors built a digital community around their passion for adventure. Boston Content.

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Account Based Marketing Framework: A Beginner’s Guide to Account-Centric Strategies

Only B2B

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Imagine a world where marketing isn’t about broadcasting your message to the masses, but rather crafting an exclusive experience for select accounts.

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How to Refresh Your Website for Better Conversions in 2020

Martech Advisor

As the new decade kicks-off in a few weeks, here is how you can refresh and upgrade your website to drive more conversions. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. Check these pages for thin content.

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7 Easy Ways to Improve Your Retargeting Ad Campaigns

Buffer

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business.

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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy. Prove marketing ROI.

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Beyond the List: Unique Strategies Employed by Leading B2B Lead Generation Companies

New North

If you’re a B2B marketer, you’re responsible for generating leads. Even some of the best cold callers can’t get more than a 2% success rate. A customer-centric approach is essential for generating high-quality leads that convert into paying customers. Prospects aren’t picking up the phone.

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7 Winning Strategies for Account Based Marketing Success

The ABM Agency

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Implement Data-Driven Improvements D.