NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore.

Case Studies 73

Case Studies Case Study Studies SEO 73

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Martech

JANUARY 5, 2023

Include testimonials or case studies from internal clients that have benefitted from your efforts. The topics could be trainings on different tools, or presenting research on trends in the industry, or a retrospective of a successful project you’ve accomplished. Get MarTech! In your inbox. Processing.

Advertising Agencies 97

Advertising Agencies Positioning Planning Work Management 97

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs. stars on them.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Champion Communications

JUNE 11, 2024

For AI-focused B2B tech companies, this presents both opportunities and challenges. Thought Leadership and Expertise : By securing earned media opportunities, such as contributed articles, interviews, and speaking engagements, companies can position themselves as thought leaders in their respective domains.

B2B Thought Leadership 62

B2B Thought Leadership Paid Search Agency Companies Media 62

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Enterprises The enterprise segment presents a different challenge. Want to make a positive impact with your content marketing strategy? Here, B2B creators need to address more complex, often global issues.

Enterprise Management 223

Enterprise Management B2B B2B Thought Leadership SMB 223

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t know how to generate positive coverage. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Moz

JANUARY 26, 2020

When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking. But who was taking this position away from my client?

Case Studies 64

Case Studies Case Study Features Studies 64

SalesGrape

MAY 30, 2024

When targeting the NHS, outbound calling can help establish initial contact, present your value proposition, and build relationships with key stakeholders. Use data and case studies to substantiate your claims. Regular, value-added communication helps keep your business top-of-mind and positions you as a trusted partner.

Ad Building 71

Ad Building Work Management Case Studies Case Study 71

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation.

Research 332

Research Paid Search Agency Case Studies Planning 332

Sharpspring

JULY 30, 2019

Here are 6 strategies you can use to position your agency as a thought leader: 1. Blogging also helps you present yourself as an expert and a thought leader. To position your agency as a thought leader, there must be an individual personality behind the content you create. Invest in Blogging. Make It Personal.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Marketing Insider Group

AUGUST 26, 2020

Often, it takes months to see a positive change in your metrics. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Provide information our audience can’t find elsewhere. Build trust in our brand and its expertise.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. Both formats help deliver a compelling story about your company, especially when they include measurable, positive outcomes.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Categorize your competitors by their business positioning and marketing objectives. How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

Heinz Marketing

APRIL 30, 2024

This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience. To surmount this challenge, marketers must position themselves as trusted advisors and thought leaders in the industry.

Account Based Marketing 99

Account Based Marketing B2B Marketing B2B ABM 99

Biznology

JUNE 11, 2018

Let’s assume you’ve identified a set of problems common to a particular market, have crafted a solution to address those problems, and can position your solution as an alternative to other solutions that already exist. Their problem, their position, their market. It has to focus on solving the problems your target audience is facing.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Zoominfo

JUNE 10, 2018

A demo shouldn’t be a one-way presentation; it should be a conversation. Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Testimonials and case studies provide proof of value.

Pricing 239

Pricing Price Case Study Case Studies 239

Marketing Craftmanship

JANUARY 8, 2021

To survive and grow in their current position, they need to invest more time on tasks that will affect the company’s top-line revenue and less time on what amounts to window dressing. This can include everything from their pitch letters and PowerPoint presentations to case studies and demos.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO. It’s not just Tesla. You show up in the SERP.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. This was also a key component to positioning Sales Hacker for acquisition. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

OCTOBER 2, 2023

Recruiters are especially concerned as they are trying to fill positions that require experience provided by vanishing entry-level positions. In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. Get MarTech! In your inbox.

Automation 112

Automation Data Hygiene Marketing AI Case Studies 112

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” Include positive feedback from customers, clients, partners or industry experts. Testimonials and reviews.

Press 130

Press Personalization Brand Identity Branding 130

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Outgrow

APRIL 29, 2024

Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. Customers: Testimonials and positive reviews from satisfied customers provide social proof of quality and reliability, helping potential buyers.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Provide valuable, actionable insights during your presentations to position your brand as an industry thought leader.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

Allocation 90

Allocation Peer-to-peer Marketing Budget Work Management 90

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. Take Hyatt Hotels Corporation, for instance.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91