Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. Lead scoring tools for marketing can help you build better relationships with prospective cusotmers.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Improved lead conversion and ROI.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Work Management Automation 83

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The The quality of information coming out…is only as good as the quality of information that went in.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Optimization 102

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

ClickZ

OCTOBER 23, 2020

Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success. The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Case Study: Haymarket Media.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Hubspot

OCTOBER 22, 2020

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. What is marketing automation? Marketing automation has many benefits. Amazing, right?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Act-On

SEPTEMBER 25, 2023

Use software as a tool to align sales and marketing departments. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

Marketing Automation Services 96

Marketing Automation Services eCommerce Marketing Automation Automation 96

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. No matter the page, they should flow naturally as a next step for customers to submit their information. If they’re giving this information, there has to be a high return on the exchange.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Sharpspring

AUGUST 31, 2020

Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview. Email Engagement.

Marketing Automation Services 53

Marketing Automation Services Advertising Agencies Marketing Automation Paid Search Agency 53

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Hubspot

JULY 22, 2018

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019). .

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Marketing Insider Group

JANUARY 18, 2021

Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Working remotely makes it easier for your marketing team to integrate into the sales process.

Top of Funnel 271

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 271

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. When you try to cover too much information, you can only touch the top layer. Ebbinghaus found that humans forget a substantial portion of new information within days.

Conference 112

Conference Tips Work Management Marketing Management 112

Launch Marketing

MAY 2, 2018

How can you make it easier for your marketing team to score and qualify leads based on their engagement with your content (i.e. downloading a case study or attending a webinar)? Fortunately, all of these challenges can be solved with B2B marketing automation tools. Content Personalization through Segmentation.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Lead Scoring Automation 52

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Martech

FEBRUARY 13, 2024

This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness. Making sure the ones you keep can be integrated to give you easy access to important information. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 93

Marketing Automation Services Work Management Lead Scoring Lead Ranking 93

Marketing Insider Group

AUGUST 10, 2020

We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. A: That was a fun case study. We use marketing automation to support nurture streams.

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Marketing automation.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

JULY 28, 2020

Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. It does not mean marketing is dying.

CMO 297

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 297

Sharpspring

DECEMBER 14, 2018

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost: Smart marketers help their leads build a customer journey, creating content that’s perfect for each point in the research process. Once you have your lead’s email address, you can start marketing more content to them through email marketing.

Top of Funnel 64

Top of Funnel Marketing Automation Services Marketing Automation Automation 64

Brandpoint

DECEMBER 27, 2018

Lead generation is simply a process by which prospects exchange information about themselves (name, title, email, etc.) for valuable information, which could be an eBook, template or other helpful guides. And if you have an effective way to capture that information, your content will start generating meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Heinz Marketing

JUNE 20, 2023

This may include blog posts, whitepapers, case studies, webinars, etc. This may involve search engine marketing, social media advertising, email marketing, or content syndication to attract and capture leads. that span various topics and stages of the funnel.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. Here is an example of a case study HubSpot created: [link]. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Josh is one of my closest friends and my marketing mentor.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Source ] So, what does this mean for B2B industrial marketers? Building an integrated sales and marketing machine is essential. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Delivra

OCTOBER 25, 2018

With technological advances in marketing automation, along with a strong qualifying strategy, B2B marketers can get a better idea of where leads are in the customer journey. Start your nurturing campaign by using these marketing automation tips. Tips for marketing automation nurturing: Pre-qualify your leads.

Sales Qualified Leads 53

Sales Qualified Leads High Quality Lead Marketing Automation Services Marketing Automation 53