Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

JUNE 15, 2020

Consider these statistics ( source ): 80% of calls go to voicemail Recipients don’t return 90% of first time voicemails Sales reps spend 15% of their time leaving voicemails The average voicemail response rate is 4.8%. Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

Hubspot

JULY 12, 2019

While there are certainly drip campaigns that deserve this classification, this shouldn't be the case with your drip emails. Let's say, for example, you have a drip for businesses that download your company's case study featuring a customer whose Midwest SMB benefited from your contract accountants. I hope you found it helpful.

Open Rate 87

Open Rate Campaigns Case Studies Case Study 87

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Download the case study. Social selling is growing more useful than ever, especially for remote sales teams.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Outreach

NOVEMBER 2, 2021

You have to listen, take notes, have a study group, a little practice test. Prompts, not full demo scripts, help reps recall the right information. How often are you studying the positive outliers to see what's going right? Who has the highest close rate on your team? Who has the best response rate?

Outreach 105

Outreach Case Studies Training Practices 105

Albacross

JANUARY 22, 2019

InsideSales analyzed lead contact attempts during their Lead Response Management Study what they learned is very beneficial to sales and marketing teams. Or, they may merely hit you with a vague response. Again, every potential client is different. Wednesday and Thursday were the best days to try and call a lead.

Sales Qualified Leads 89

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 89

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. A real-life case study or success story highlighting your product or service and the ROI your client was able to demonstrate.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

NuSpark Consulting

OCTOBER 27, 2013

Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Determine offers: downloads, demos, trials, etc. Videos that persuade free trials and demos are equally essential.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Outreach

MAY 18, 2020

A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months. But there is hope.

Lead Ranking 52

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 52

Belkins

NOVEMBER 29, 2020

For instance, if they clicked on a case study you had sent them earlier, begin your next email by suggesting similar advantages to their business. Provide your recipients with kind reminders in case they fail to open your emails. Furthermore, ask a few questions to boost your response rate.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Predictive Response

DECEMBER 2, 2020

Welcome emails have 4x the open rate and a higher click-through rate on average compared to other types of marketing emails. Studies have shown that more than 70% of your new subscribers expect a welcome email. As a result, you'll see your email response rate climb. Book a demo today to see how it works.

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

Scoop.it

MARCH 26, 2019

Case studies. Perhaps a new whitepaper needs to be written to showcase actual applications of the product, or that prospects don’t feel your company understands industry news, in which case you may have to curate outside content for sales reps to share. Case Studies and Testimonials. Informative blog posts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Hubspot

APRIL 6, 2018

Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., The following 10 templates have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates. If they requested a demo.

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

BuzzSumo

MARCH 21, 2017

The case against Mondays is expansive. Not surprisingly, the more errors in your subject line, the less likely your email is to get a response. According to Boomerang, which looked at 250,000 emails, those with no spelling errors in the topic subject line received a 34% reply rate. Keep your emails between 50 and 125 words.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

SalesIntel

JULY 12, 2021

Request Demo. Things like case studies, reviews, and video testimonials make the case for you in the customer’s own words. Request Demo. Tactile marketing pieces can drive 184X greater response rates than online display ads. Request Demo. Challenges in Sales and Marketing Processes.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Outreach

JULY 18, 2018

That meant generating more leads, doing more demos, and signing more contracts. And it’s not just taking meetings—if I could get facetime to offer a demo or negotiate, I was far more likely to win. The response rate was just so much better, which we could clearly see from using Outreach. More, more, more.

Outreach 61

Outreach Trade Show Template Case Study 61

NetLine

MARCH 7, 2022

Fortunately, we know the solution: Studying and understanding buyer-level intent data. Thanks to buyer-level intent data, Marketers have a multiplier to the intent use cases marketers know and love…only better. What is Intent Discovery? How Marketing Can Best Put Buyer-Level Intent Insights to Use.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

SmartBug Media

MARCH 25, 2020

From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Show audiences the value of your product or service (case study). Push leads down the sales funnel into opportunities (product demo).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Engagio

JUNE 10, 2019

They should be prepared to offer webinars, white papers and case studies that help solve problems. They have proven to increase response rates when they refer back to emails. Include a call to action, such as a request to set up a demo. Business development reps can follow with customized emails and phone calls.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Reviewing how-tos, case studies, select vendors, etc. In these emails, there are calls-to-action for a free demo of GreenRope. Content Types.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40