SendX

AUGUST 27, 2020

A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. Here are some of the best e-commerce tools you should incorporate in your business right now! Best E-Commerce Tools 1.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

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ClickDimensions

APRIL 14, 2023

When it comes to Marketing Automation, the general methodology is the same. Marketing Automation is designed to make processes simpler and quicker by removing the manual side of daily tasks. Let’s go through three different examples of the power of Marketing Automation for education!

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Marketing Automation Services Education Marketing Automation Automation 97

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Marketing Automation Services Marketing Automation Automation Work Management 113

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

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Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

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Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

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Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

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Lead Capture Case Study Case Studies Conference 74

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

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Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion in 2017.

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markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

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Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Source: Pew Research.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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Resource Management Demand Generation Agencies CMS Development Work Management 355

Biznology

NOVEMBER 2, 2020

They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. Enhance the company ID with specialized software. Install a chatbot.

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Martech

FEBRUARY 13, 2024

Any tool in your arsenal that doesn’t directly contribute to these goals might end up as costly “shelfware.” ” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities.

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BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . 8 Ways Marketing Automation will Boost Your Productivity. Create Fully Automated Welcome Programs. Automate Omni-Channel Campaigns .

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Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

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Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 275

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level. But first, let’s go back to the basics: What are sales tools? . What Are Sales Tools?

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Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Data adds customer context.

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Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 124

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. In the B2B space, LinkedIn is, in most cases, always a good option for you. In the B2B space, LinkedIn is, in most cases, always a good option for you.

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GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. Content Marketing Institute , 2020).

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LeadSquared

NOVEMBER 9, 2020

With the level of technology available today to marketers, emails can not only help engage customers but also educate and guide them towards reaching their goal on a business website. Email automation , if done well, is as good as one-on-one communication in terms of relevance. Why do marketers prefer email marketing?

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Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy. Conversions.

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Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Effective customer-led growth encompasses more than service and support. Account Management Portals: These are everywhere now.

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Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 111

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

FunnelEnvy

JUNE 10, 2024

In the ultra-competitive SaaS digital marketing and B2B lead generation world, strategic social media and content marketing to generate leads is only the first step. Downloadable case studies that go deeper with social proof can help increase form conversion rate and move prospects down the funnel. Social proof.

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Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

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Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

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Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?

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Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 85

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Now, this is where campaign management software comes into the picture. What is campaign management software?

Work Management 52

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DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

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