WriteSpark

FEBRUARY 12, 2013

information before giving you a cost estimate for accepting the project.]. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? established sites (e.g., everyone involved. Editor's note: an. The 600-pound gorillas are likely to be more.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

information before giving you a cost estimate for accepting the project.]. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? established sites (e.g., everyone involved. Editor's note: an. The 600-pound gorillas are likely to be more.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

SME 40

SME Work Management Marketing Management Case Studies 40

Directive Agency

SEPTEMBER 3, 2019

Using SEMRush ’s traffic cost metric helps determine what you should create blog content around. SEMRush’s traffic cost estimation is based on how much you would have to spend in Google Ads to rank for the keywords you rank for organically. How many more downloaded case studies are you hoping to obtain?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Buzz Marketing for Technology

JUNE 27, 2008

So, that’s the case for using scenarios. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. They use elearning to expedite the information sharing and some self-paced case studies. That’s not the case today.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Hinge Marketing

NOVEMBER 3, 2021

Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Many event organizers today are interested in presentations based on case studies highlighting proven solutions to widely shared problems. Improve your SEO ranking.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. You’ll find this is especially true when freelancers recommend themselves and make a good case for why they’re a good candidate. Step Two: Study Their Portfolio. During 2020, freelance work contributed $1.2

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

SmartBug Media

SEPTEMBER 23, 2020

Does your video content show these things: Cost/Price. It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Share massive social proof/case studies when possible. Include the content that your audience cares about.

Lead Generation 105

Lead Generation Generation Leads Lead 105

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. But most important, peruse the B2BMX agenda to find the sessions tailored to the topics you’re most keen on. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers want "outcomes."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Ranking Lead Scoring Enterprise Management 40

Single Grain

NOVEMBER 18, 2019

To accelerate production, save time and reduce costs, consider outsourcing content writing. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Internal Editor, Insourced from SME Leadership.

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? Social Proof, Testimonials, Reviews and Case Studies. Avoid such agencies at all costs. Avoid contracts. Chris Burgess.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76