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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

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4 Sales Team Weaknesses that Inhibit Revenue Growth

DiscoverOrg

A few weeks ago, I spent Saturday afternoon playing Super Mario Kart on Nintendo Wii U with a friend of mine and our two six-year-old boys. Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. Sales Team Attributes. What characteristics should be over-weighted?

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. So, the real secret sauce was in our editorial process. We focused on evergreen content strategies in order to fuel our organic growth.

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The Surprising Connection Between Productivity and Happiness

Heinz Marketing

A number of years ago, one of our clients said the following to us after a training delivery: “The program and reinforcement were great. Thus, we started a multi-year study of productivity and accountability. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. But look at how much!

Product 90
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How to use decision intelligence to tackle complex business challenges

Martech

Leaders and teams can make informed decisions at every level of the company! Our last startup platform supported DI for go-to-market executives reducing the decision-making process from nine months to a fraction of time with greater visibility, training, and impacts. In such cases, technology limitations may prevent a solution.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

At RAD AI, we've developed a data-driven approach that leverages our AI for the sole purpose running profitable KOL programs. Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. How do you turn an influencer into a KOL?