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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. It’s rarely perfect and correlation is typically stronger than causation. Comment: Generally, companies that experiment always seem to do better than peers.

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How to use decision intelligence to tackle complex business challenges

Martech

In decision analysis terminology, a decision is only made after an irrevocable allocation of resources takes place. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. You are reducing decision latency. Resistance.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. Helping to monitor, analyze and extract insights from public sentiment.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. AI training models for campaign deliverables and inputs assigned 3. We correlate influencer content performance to any social/brand owned channels 4.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

However, the amount you spend should be in direct correlation with a given partner’s performance. Surprisingly, these programs (based on our CMR’s clientele) are also the least utilized out of the three, but also the fastest growing allocation method. Implementing Performance-Based MDF Program to Improve Revenue & Repeatable ROI.

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The only thing we have to fear.

GreenRope

So if it isn’t about the shoes (or in our case, the CRM), what is it? In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. At GreenRope, we offer 3 hours of account setup training with every new account. What Is It About Then?