3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. It’s rarely perfect and correlation is typically stronger than causation. Comment: Generally, companies that experiment always seem to do better than peers.
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