Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. These tips will help you leverage your organic conversations on Twitter and learn how to maximize hashtags.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Salesforce Marketing Cloud

MAY 8, 2020

Online personalization provides the opportunity to connect with customers, virtually – showing you understand who they are, as individuals, and that you’re here to serve their unique (and [.].

Case Study 75

Case Study Case Studies Personalization Studies 75

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 276

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 276

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Castelazo Content used Outgrow for the kind of personalization and customer service it offers. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Sales Engine

AUGUST 2, 2017

The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Findings The BDRs called these 18,000 leads and over two months and had live phone conversations with 1,216 of them. The results were striking.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 122

Personalization Practices Allocation Enterprise Management 122

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 261

B2B Sales Top of Funnel Conversion Peer-to-peer 261

Launch Marketing

APRIL 19, 2023

The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. It guides potential consumers through the conversion funnel. You'll also learn how to boost conversions through the roof! Moreover, they help in increasing click-through and conversion rates for your brand. . I - Personalization Goes Pretty Far.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Scoop.it

OCTOBER 5, 2023

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Focus on high-potential account ABM lets you identify and focus on high-value accounts , resulting in better conversion rates and increased revenue. You get it now — ABM is worth it.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. While testing, I examined different factors like key features and use cases. In a hurry? No worries!

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Conversion Rate 295

Conversion Rate Tactics Optimization Conversion 295

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Well, to send them more personalized content, of course!

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. Can we truly personalize without upfront identification?

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Optinmonster

JUNE 10, 2021

Does your website get a lot of traffic but your conversions are painfully low? DateID empowers online daters to screen their dates before meeting in person. He signed up for OptinMonster and saw an instant increase in conversions. DateID faced this challenge before turning to OptinMonster. Meet DateID.

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

ClickZ

NOVEMBER 5, 2019

Recently, Kiwi.com partnered with Interactions, a conversational AI company that provides intelligent virtual assistants (IVAs) to leading brands such as Hyatt, LifeLock, and Constant Contact, all of whom have a strong focus on delivering top-notch customer experience. Example of text-based conversational AI per Interactions.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ClearVoice

MAY 6, 2024

That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. After all, personalization equals relevance. This post helps you navigate how to leverage customer insights to craft effective personalized content.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Convince & Convert

APRIL 25, 2024

pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions.

B2B 157

B2B Case Study Case Studies Content 157

OutboundView

JANUARY 19, 2024

A more diverse approach, incorporating modern techniques, and personalization could yield better results. High-quality leads should have a higher conversion rate into actual sales, indicating effective initial screening and qualification by the SDR team.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

SEPTEMBER 8, 2020

Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it’s personalized. So, how can you better optimize your email marketing for conversion? The Personalization Campaign. Email marketing must be personalized. The Case Study Campaign.

Email Marketing 199

Email Marketing Conversion Optimization Work Management 199

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. DealSignal’s Contact Data Platform has helped Pramata confidently take a highly-personalized approach to ABM and achieve some stellar results: 4x lead-to-sale conversion lift. Read the case study.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

BOP Design

AUGUST 11, 2022

With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. Studies show that the integration of web chat into a website increases conversions by up to 45%. Use Existing Data.

Conversion 137

Conversion Effectiveness Tips Planning 137

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Social proof: Boosts Conversions.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Smart B2B marketers know that personalization is key—even in account-based marketing (ABM), you’re still selling to people. Increase ABM campaign engagement & conversions. ” Marketing Manager.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40