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EU & UK GDPR: 5 things you must know about email consent

Litmus

If you’re not ready to dive into the full 39-page guide just yet, here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus. Keep consent requests separate from other terms & conditions. Half of U.S.

Opt-in 137
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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you can answer that question “Yes!” You can stop reading here. Understand what business conditions might exist that would make certain contacts marketable — or not. Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising).

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Let’s chat about this product

Martech

Spam the e-mail lists. You look at 75 FAQs, and you can have 5.7 Low intent scores may be indicative of a support call, so the AI can be adjusted to handle simple issues. But the chatbot can still engage that client, answering questions, building trust, and in turn build a relationship. The hard sell is easy.

Product 87
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. At some point before the year is out, you’ll be thinking about what next year will bring. Fast-forward to October 2023.

Planning 122
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The Importance of Transparency and Trust in Digital Marketing

Biznology

Another few dozen were emails I had signed up for but no longer cared about. And the rest were good old-fashioned spam. I’m sure that’s doing so was legit based on the legalese buried in their Terms and Conditions agreements — you know, the ones you click to agree to without reading. But does that make it right?

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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual. We don’t think enough about confirmation email design for people who place large online orders.

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12 Email Footer Design Best Practices

Litmus

Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. Note: Include your email with a ‘mailto’ link so your customers can quickly write back. . You can experiment with other seasonal elements, including quotes, sign-off notes, and recent achievements, .

Design 97