Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Use Incentives to Increase Open Rates.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. We’ve got you.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

DiscoverOrg

APRIL 27, 2017

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Zoominfo

DECEMBER 20, 2019

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Zoominfo

DECEMBER 20, 2019

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. Free Trial Effective Cold Email Subject Lines “The overall idea is stand out,” says ZoomInfo Senior Sales Development Rep, Zachary Thompson. XX email marketing trends you must know.”

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Practice double opt-in. Let's get started!!

Response Rate 98

Response Rate Email Marketing Urgency Marketing Open Rate 98

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Keep reading to find out!

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes?

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

Tips Opt-out Opt-in Click Rate 64

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Mailmunch

FEBRUARY 18, 2021

Marketers have found a technique that works to find out what the audience wants. This type of marketing is made possible with the help of behavioral targeting. This article will cover the basics of behavioral targeting and how one can use behavioral email targeting to make the most of campaigns. Segmentation of Behaviors.

Email Marketing 52

Email Marketing Personalization Customer Satisfaction Opt-out 52

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Automate your email marketing. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place.

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. At OptinMonster , we’re experts on all things related to email marketing.

Open Rate 100

Open Rate Tips CAN-SPAM Segmentation 100

SmartBug Media

SEPTEMBER 25, 2020

With so many great content we still weren’t able to attend everything live (thank goodness Power Pass Holders can access the sessions for the next year!). Is there a limit on the number of times we as marketers need to be reminded about this? It’s about humans , not about leads. Answer: no, there is not). Gated content has its place.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. Luckily, you can sniff them out with analytics.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 93

Click Rate Email Marketing CTR Opt-out 93

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? What can you do? Frankly, I was pleased when I got such an email from Dorothy Perkins: Source: Dorothy Perkins The brand also used my name in the subject line, which made their email stand out among the rest in my Inbox: Source: Dorothy Perkins 3. What can you do?

Opt-out 199

Opt-out Opt-in Burn Rate Urgency Marketing 199

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? What can you do? Frankly, I was pleased when I got such an email from Dorothy Perkins: Source: Dorothy Perkins The brand also used my name in the subject line, which made their email stand out among the rest in my Inbox: Source: Dorothy Perkins 3. What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%. What Does the Research Say about Email Marketing?

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Sprout Social

AUGUST 4, 2021

It can help you nurture leads, raise brand awareness, and sell your products. But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. Last year, the average ROI of email marketing was $36 for every $1 spent. What is email marketing?

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

LEADership

JULY 6, 2016

70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted. 22% of opt-in emails don’t even make it to the inbox. 22% of opt-in emails don’t even make it to the inbox. Point out common mistakes. Use power words.

CAN-SPAM 40

CAN-SPAM Opt-out Urgency Marketing Opt-in 40

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Webbiquity

AUGUST 19, 2014

Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • So what are the most effective tactics for building an opt-in email list today? Email List Building Guides.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Vision6

FEBRUARY 3, 2021

Strap yourselves in because we’re going to clear the fog on your design lens so you can understand all the mechanics that go on behind the scenes. You’ve put in the hard yards to craft your beautiful email campaign, now the challenge remains in getting your subscribers to open it. Sense of Urgency. Email Subject Line.

Design 98

Design Terms and Conditions CAN-SPAM Mobile Marketing 98