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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

The recent case of a phishing attack on Nidhi Razdan is an eye-opener! She recently disclosed on Twitter that she has been a victim of a sophisticated phishing attack. With the benefit of hindsight that we all have now, let's educate ourselves on how to not be a victim of phishing attacks. We too can fall into such traps.

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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This can be executed as a “welcome” email.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. The rationale behind these changes is multifaceted.

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Why spam trigger words are a thing of the past

Litmus

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at. Tweet this ?.

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Links that look like phishing attempts.

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Artificial intelligence is getting even smarter

Martech

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. While it can turn out usable copy, it is not “final”, or ready to print. All you need to do is give an AI app a specific input. Get MarTech!