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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. A seasonal or event-related campaign is an example of that.

Analytics 184
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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. This includes managing campaign naming and taxonomy, tracking requirements, data delivery, and quality assurance.

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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Google knows when content has little to no value to a visitor and will de-value web pages like this.

SEO 105
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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

On the surface, marketing teams still build the various engagements, campaigns, and activations that are part of meaningful customer journeys. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018.

Privacy 98
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What’s New with Albacross in April

Albacross

It’s particularly valuable for tech companies looking to: Hyper target marketing campaigns: build extremely customized nurturing campaigns based on your prospect’s tech stack. Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., Open your Hubspot workflow ?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.