What is: eCPM? | Digital advertising metrics
SEPTEMBER 25, 2019
CPM, eCPM, CPC —ah, too many similar-sounding acronyms! Digital advertisers use a variety of performance metrics to evaluate the success of their digital advertising campaigns. Simply put, eCPM stands for effective cost per mille (i.e., thousand impressions) and is calculated regardless of what buying method is used for the campaign. This allows you to translate impressions based on clicks (CPC) or actions (CPA) into one value.