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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Researchers said information overload caused due to 24-hour internet and cable connectivity could be one of the primary causes. Admit it: we’re tired, stressed and just looking for some relief.

Business 353
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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.

CMO 100
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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 75
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The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). Digital video is still a lot like cable. Then, they can switch to small players on top 1000 sites.

ROI 60
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Connected TV buying for special events | choozlechat ep. #16

Choozle

I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. When we didn’t have live sports in 2020, people abandoned their cable packages and stopped buying those services in favor of streaming. Sam: (13:23). Megan: (22:18).

Buy 67
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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5