Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Paint the bigger picture One of the main lessons in content marketing is that it’s not about you, it’s about what you do for others.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Parse.ly

SEPTEMBER 10, 2021

” “The thing is, when we think about content marketing and content strategy, I’d like to have you start to think about an audience journey. ” Shift towards creating content in-house. ” Shift towards creating content in-house. ” BuzzFeed. “We look at a company like BuzzFeed.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Parse.ly

SEPTEMBER 10, 2021

” “The thing is, when we think about content marketing and content strategy, I’d like to have you start to think about an audience journey. ” Shift towards creating content in-house. ” Shift towards creating content in-house. ” BuzzFeed. “We look at a company like BuzzFeed.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Non-Obvious trend: Back-storytelling. What’s the problem?

Curation 109

Curation Content Marketing Proposals Dwell 109

SmartBug Media

MARCH 19, 2020

The blog provides occasional information on content marketing as a whole. Magnet Media is a great resource for learning more about storytelling in general. SproutVideo’s blog provides the essentials of video creation and marketing, along with awesome video examples. SproutVideo. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? Social TV content bridges the gap between company and consumer in a meaningful way that’s sure to pay off big time compared to a top-dollar broadcast ad campaign. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Vidyard

JANUARY 30, 2014

The evolution of media simply dictates that brands will take the television experience (something familiar) and move what works (storytelling) to the Internet where more people are hanging out (millennials don’t subscribe to cable, but turn to the Internet instead).

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content Marketing Institute

MARCH 21, 2018

Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. 1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. How to Do a Content Audit in a Few Hours.

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

KoMarketing Associates

JANUARY 13, 2014

Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! What does B2B content marketing have to do with the upcoming Olympics anyway? If you’re in the business of creating content, there are a number of lessons you can learn from the Olympics. Immediately.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

Contently

APRIL 21, 2017

Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. As a whole, though, the prescription drug industry has slipped under the digital radar, proceeding into the world of content marketing with caution. A bitter pill.

Paid Search Agency 127

Paid Search Agency Advertising Agencies Companies Content Marketing 127

Webbiquity

MAY 23, 2017

The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Find ways to engage your audience: Interactive content. Check out the video here.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

MAY 16, 2016

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. As marketers, we all recognize the enormous gap between customer expectations and what marketers deliver. CX] My Growing Cable Bill. Cable company.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Circle Studio

AUGUST 13, 2020

The best presenters in the world are also incredible storytellers. Not surprisingly, the best presenters, in addition to being great storytellers, are also generally funny people. Come with every possible adapter/cable you may need for A/V. Tell compelling stories. Stories are usually much more engaging than raw information.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Excellent storytelling, and bold, no-nonsense blog posts. What Makes the Orbit Media Studios Blog Great?

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

NOVEMBER 28, 2023

With features like automated keyword tracking, trending topics analysis, and personalization capabilities, as well as the ability to create headlines and outlines, Jasper makes content marketing easier than ever before. 12) Visual Search Visual search is still a fairly new practice where people can upload an image into a search engine.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126